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Celebrating Creativity and Excellence: Highlights from the 2024 Impériales Awards

Monday 19 February 2024 - 07:35

The curtain fell on the highly anticipated 7th edition of "Les Impériales" annual gathering in Casablanca, celebrating marketing and advertising excellence in Morocco. The glitzy event saw several prizes and tributes handed out, shining a light on the talent and innovation of Moroccan companies in the field.

The evening began with Samira Rafi receiving the "Sacred Woman" award, a well-deserved recognition of her outstanding contributions to the industry. Next, 24 Stars were awarded across different categories, honoring creative campaigns that captivated consumers.

Highpoints also included the Jury's Favorite and President's Choice prizes, underscoring experts' appreciation for the most striking ads of the year. Beyond spotlighting recent achievements, tribute was paid to eminent personalities whose impact has been instrumental to the sector’s development and promotion in Morocco.

The 7th Impériales doubled as a forum for discussing identity, inspiration and international standards. Jury President Gilles Masson praised the “world-class” quality of local campaigns, attributing this to the diverse expertise around the table fueling insightful deliberations.

Once more, "Les Impériales" underscored the vibrancy and creativity of Morocco’s advertising scene. Stellar work and engaged dialog reinforced the kingdom’s rising profile on the global marketing and communications stage, motivating professionals to push boundaries further. With flair and excellence driving another edition, Moroccan creative talent consolidated its place on the world stage.