Morocco: A shining example of tourism growth and investment potential

Morocco is rapidly establishing itself as Africa's premier destination for tourism investment, supported by a robust infrastructure and a significant increase in international visitors. According to a recent UN Tourism report, the country welcomed 17.4 million international tourists in 2024, reflecting a remarkable 35% growth compared to pre-pandemic levels in 2019. This surge in visitor numbers has propelled Morocco's tourism revenue to an impressive $10.5 billion, marking a 28% increase from 2019 figures.

Zurab Pololikashvili, the UN Tourism Secretary-General, praised Morocco’s strategic advantages, which include modern infrastructure and a government dedicated to promoting foreign direct investment. He noted that these factors have been crucial in driving the nation's economic growth and development. The report highlights Morocco as one of the best-performing tourist destinations globally, having surpassed pre-pandemic arrival levels.

Over the past decade, Morocco has maintained an average annual growth rate of 2.5%, positioning it as the fifth-largest economy in Africa by GDP. Natalia Bayona, Executive Director at UN Tourism, emphasized that tourism plays a vital role in the country's economic landscape, supported by resilient fiscal policies and a stable socio-economic environment. She remarked that Morocco exemplifies how a welcoming business climate can foster a thriving tourism sector while driving sustainable growth.

The report reveals that tourism’s contribution to Morocco's GDP has seen significant growth, rising from 3.7% in 2020 to 7.3% in 2023. The country has attracted an average of $3.5 billion in foreign direct investment annually across various sectors, with $2.2 billion specifically directed towards tourism from 2014 to 2023. This investment has solidified Morocco's position as a frontrunner in tourism-related foreign direct investment within the UN Tourism Regional Commission for Africa.

Morocco’s extensive infrastructure supports this growth, featuring 19 international airports, 43 ports, and 2,110 kilometers of railways, along with approximately 1,800 kilometers of highways that connect the majority of its population. In terms of accommodations, the country has increased its capacity to 289,000 beds, reflecting over 60% growth in a decade. Additionally, Morocco is home to 11 National Parks and nine UNESCO World Heritage Sites, complemented by a coastline stretching 3,500 kilometers.

Elcia Grandcourt, the Director of the Regional Department for Africa at UN Tourism, highlighted Morocco's role as a gateway for European businesses looking to access both North and West African markets. Recent discussions between Moroccan Foreign Minister Nasser Bourita and UN Tourism Secretary-General Pololikashvili focused on enhancing collaboration to promote sustainable tourism, particularly in light of major upcoming events like the 2025 African Cup of Nations and the 2030 World Cup.

In 2024, Morocco outpaced Egypt, welcoming more tourists than its North African counterpart, which recorded 15.7 million visitors. The report underscores Morocco's commitment to sustainable tourism development, supported by a new tourism roadmap for 2023-2026, backed by an investment of $610 million, positioning the country for continued growth in its tourism sector.