Marjane tops Morocco’s favorite retail brands in 2025

The eighth edition of Les Impériales Week unveiled the findings of the highly anticipated Love Brand 2025 study, spotlighting the brands and personalities most cherished by Moroccans. Conducted by Imperium, this study serves as a key benchmark of consumer preferences. Among the standout national brands, Marjane has cemented its status as a flagship name, dominating the retail sector.

As a leading player in Morocco’s retail industry, Marjane ranks alongside other prominent national brands such as Inwi, Maroc Telecom, Centrale Danone, and Attijariwafa Bank. In the "Retail" category specifically, Marjane outshines competitors Carrefour and Bim, further solidifying its position as a trusted household name.

With a presence across numerous cities in the country, Marjane has won over Moroccan consumers through its diversified offerings, robust market presence, and adaptability to evolving customer expectations. Its focus on customer experience, product accessibility, and digital innovation has been instrumental in maintaining its pivotal role in Morocco’s commerce landscape.

A strong bond with national brands

The Love Brand 2025 study underscores the deep connection Moroccans have with national brands. Despite the dominance of international names like Nike, Coca-Cola, McDonald’s, and Apple, local companies continue to hold a significant place in the hearts of consumers.

Marjane exemplifies this trend, standing out as a brand that consistently meets the needs of Moroccan households. Its competitive pricing, alignment with shifting consumer habits, and strategic innovations—particularly in digital transformation and product diversification—have bolstered its reputation as a dependable and approachable brand.

Love Brand: A vital consumer barometer

Based on responses from over 3,200 participants across Morocco, the Love Brand 2025 study has evolved into a crucial tool for understanding consumer trends. By combining spontaneous and guided responses, the study provides marketers and brands with valuable insights into consumer affinities, enabling them to refine their strategies.

This recognition further strengthens Marjane’s central role in Morocco’s retail sector, reflecting a steadfast relationship of trust and loyalty with its customers. With its forward-looking approach and responsiveness to market demands, Marjane is well-positioned to maintain its momentum and solidify its status as a key player in the country’s retail industry.