Casablanca to host the innovation-focused Impériales Week 2025

Casablanca is gearing up for a week of creativity and innovation with the 8th edition of Les Impériales Week, scheduled to take place from January 27 to February 2, 2025. This flagship event, now a cornerstone in the marketing and communication industries, promises an intensive week of discovery, networking, and inspiration, bringing together some of the sector's most influential figures.

Under the compelling theme, "The Paradigm Shift – Business. People. Tech.", this year’s edition will spotlight the transformative changes reshaping the realms of marketing, digital, and media. Recognized as one of the most anticipated events of the year, Les Impériales Week 2025 boasts a dynamic program featuring conferences, panel discussions, workshops, and awards ceremonies aimed at dissecting emerging trends and addressing upcoming challenges.

A prestigious opening

The event officially kicks off on Tuesday, January 28, at 6:00 PM with an Opening Ceremony attended by Mohamed Mehdi Bensaid, Morocco’s Minister of Youth, Culture, and Communication.

Following this, at 6:55 PM, a captivating Opening Session will be led by Karim Zidane, Minister Delegate to the Head of Government in charge of Investment, Convergence, and Policy Evaluation.

That same day, Lahcen Saadi, Secretary of State for Tourism, Handicrafts, and Social and Solidarity Economy, will host a High-Level Session, offering key insights into the sector. The evening will also feature Mehdi Tazi, Vice President General of CGEM, who will provide an in-depth analysis of economic prospects and emerging opportunities.

A week of thought-provoking discussions and celebrations

One of the event’s highlights is the Love Brand Night, set for January 29, an evening dedicated to celebrating Morocco’s most beloved brands and personalities. This event offers a unique opportunity to delve into the world of the most influential brands shaping consumer culture.

A closing ceremony celebrating excellence

The Closing Ceremony, scheduled for Thursday, January 30, at 7:00 PM, will feature Fatim-Zahra Ammor, Minister of Tourism, Handicrafts, and Social and Solidarity Economy. Her address will emphasize the strategic role of tourism and crafts in enhancing Morocco’s global influence.

The week will culminate on January 31 with the highly anticipated Les Étoiles Awards, recognizing the year’s most remarkable campaigns and initiatives. This celebratory event honors creativity and innovation across the marketing and communication sectors.

Immersive experiences beyond professional insights

Les Impériales Week isn’t just about professional content—it also offers opportunities for networking and moments of relaxation. Participants can expect a vibrant atmosphere that fosters connections and collaboration in a dynamic and inspiring setting.

Casablanca, a hub for marketing innovation

With this 8th edition, Casablanca solidifies its reputation as a regional hub for creativity and innovation. Les Impériales Week provides a unique platform for professionals to exchange ideas, shape the future of the industry, and expand their networks.

Whether you’re a marketing expert, entrepreneur, or simply passionate about emerging trends, Les Impériales Week 2025 is a golden opportunity to learn, connect, and be inspired in a prestigious and stimulating environment.

Organizers promise an immersive experience where every moment serves as a source of inspiration and growth. This is an event not to be missed!