Celebrating excellence: The winners of Les Étoiles Des Impériales Week 2025

The 8th edition of Les Impériales Week concluded on a high note Friday evening in Casablanca, honoring the most innovative and impactful campaigns in communication, marketing, media, and digital through the prestigious "Les Étoiles" awards.  

A ceremony spotlighting innovation  

As in previous years, the event celebrated excellence by awarding projects that stood out for their creativity, impact, and innovation. Presided over by Pascal Cübb, president of the International Advertising Association (IAA France), a jury of industry experts meticulously assessed submissions based on rigorous criteria to recognize high-quality campaigns.  

Winners in key categories  

In the "Event" category, the agency Marcom Edge took the spotlight for organizing the "Free Fire: Battle of Morocco" event. TNC earned the "Major Cause, Social Actions and Solidarity" award for its impactful societal initiatives.  

For excellence in user experience, Experienciah Award shone in the "User Experience" subcategory, while Wunderman Thompson was recognized for "Customer Experience."  

When it came to design and branding, Marcom Edge excelled in the "Packaging" category, and Optimum Marketing Group received accolades for "Visual Identity."  

The "Craft" category highlighted several agencies for their specialized work:  

- Shems Publicité for "Craft Sound" and "Craft Digital AI"  
- TNC for "Craft Video-Film" and "Craft Photography"  
- Optimum Marketing Group for "Craft Graphic Design"  
- Inception for "Craft Animation"  

Advertising content received special recognition, with Share Conseil winning the "User Generated Content" award and Boomerang Communication taking home the "Brand Content" prize.  

In other advertising categories, notable campaigns included:  

- Boomerang Communication for "Advertising Outdoor Campaign"  
- Optimum Marketing Group for "Advertising Digital Campaign"  
- RAPP for "Advertising TV Campaign"  
- Share Conseil for "Advertising Social Media and/or Influence Campaign"  
- Lovestories for "Advertising Integrated Campaign"  

Special awards for outstanding commitment  

Among the most anticipated honors were the special awards. Gaia Medias was recognized with the Patrimonial Brand Award, while Shems Publicité won the "I Love Morocco" award. The jury also presented its special mentions to Marcom Edge and TNC, applauding their exceptional contributions to the industry.  

Major distinctions of the 2025 edition  

This year’s event also celebrated key industry figures. TNC was crowned "Agency of the Year," and Vivo Energy earned the title of "Advertiser of the Year." The public's choice award went to Agence 109, while Saga Communication was named "Prix des professionnels."  

The Fondation Mohammed V pour la Solidarité and Shems Publicité were honored with the Prix des Impériales, highlighting their dedication to societal development through impactful communication and awareness campaigns.  

A benchmark event shaping the future  

During the closing address, Pascal Cübb praised the diversity and innovation of the campaigns presented, emphasizing Morocco’s growing prominence in the fields of communication and marketing. "We witnessed innovative, committed projects aligned with the best international practices," he remarked.  

Anouar Sabri, founder and president of Les Impériales Association, underscored the importance of adapting to the industry’s evolving landscape. "We embodied the paradigm shift by focusing on three key pillars: transforming business models, managing human resources, and integrating advanced technologies, including artificial intelligence," he stated.  

Under the theme "The Paradigm Shift – Business. People. Tech," the 2025 edition of Les Impériales Week solidified its reputation as an essential event, providing an in-depth look at the transformations shaping marketing and communication in the digital age.