Morocco: The leading destination for tourism investment in Africa

Morocco continues to solidify its position as a leader in tourism investments across Africa, supported by a robust economy, sustained growth, and attractive incentives. According to a report from an international tourism organization, Morocco stands out as a prime destination for foreign investors due to its advantageous fiscal policies, high-quality infrastructure, and ambitious development strategies.

The report highlights that Morocco received 17.4 million international tourists in 2024, making it the most visited country in Africa. The nation's tourism revenues have grown by 43% compared to 2019, further enhancing its global competitiveness.

Strategically located just 14 km from Europe, Morocco provides access to a market of 2.5 billion consumers. The country also boasts significant cultural and natural assets, including nine UNESCO World Heritage sites, 11 national parks, and an extensive coastline of over 3,500 km.

Modern infrastructure plays a key role in Morocco’s appeal, with 19 international airports, 27 commercial ports, 1,800 km of highways, and a 2,100 km railway network facilitating seamless connectivity for visitors and investors alike. Additionally, the country offers generous investment incentives, such as an ambitious Investment Charter and financial support covering up to 30% of eligible projects. Morocco has also established agreements to protect investments with 72 countries and tax treaties with 62 nations, reinforcing investor confidence.

Regional Investment Centers (CRI) play a crucial role in assisting investors, streamlining administrative processes, and facilitating project implementation. In the lead-up to the 2030 FIFA World Cup, which Morocco will co-host with Spain and Portugal, the country is undertaking large-scale initiatives to expand hospitality infrastructure, adding thousands of hotel beds in host cities.

Furthermore, Morocco is embracing innovation and sustainability in tourism. The National Tourism Startups Competition fosters technological and sustainable solutions in key areas such as the blue economy, cultural heritage, and smart cities.

Tourism is a key driver of Morocco’s economy, directly contributing billions of dollars to GDP and generating nearly 364,000 formal jobs. Between 2014 and 2023, the country attracted $2.2 billion in foreign direct investment in tourism, reinforcing its status as Africa’s top investment hub.

Thanks to its strategic vision and forward-thinking policies, Morocco is not only a leading tourist destination but also a benchmark for investment in Africa. The country continues to position itself as a center for development and innovation on the continent.

This report, developed in collaboration with Moroccan tourism authorities, serves as a comprehensive guide for investors and tourism professionals, providing a detailed overview of Morocco’s thriving tourism sector and its vast opportunities.