Samsung celebrates Ramadan with innovative AI-driven campaign

Samsung Electronics has launched a regional campaign titled "AI takes care of everything, we take care of those we love" to celebrate the harmony between tradition and cutting-edge innovation during Ramadan.

According to a press release, the campaign highlights how Samsung's AI-powered ecosystem seamlessly integrates into daily rituals, enhancing the moments that matter most. From simplifying Iftar preparations to elevating family gatherings and entertainment, Samsung's latest smart devices, including the Galaxy S25 series, Neo QLED 8K TVs, and Bespoke home appliances, are designed to enrich the Ramadan experience for every household.

In conjunction with the campaign, Samsung is offering exclusive promotions for Ramadan, enabling families to access its most advanced AI-powered products at exceptional value during this special time.

Omar Saheb, Regional Vice President of Marketing and Online Services at Samsung Electronics MENA, stated, "At Samsung, we believe that technology should seamlessly integrate into people's lives, adapting to their needs rather than the other way around. During Ramadan, a time rich in traditions and meaningful connections, our innovations help simplify routines, enhance gatherings, and create immersive entertainment experiences. With 'An AI story this Ramadan,' we explore how our smart technology can complement and elevate long-standing traditions."

Smart technology enhances Ramadan routines

As Samsung continues to explore the future of smart homes, its AI-powered ecosystem redefines how households experience daily life during Ramadan. From voice commands to intelligent automation, Samsung's innovations integrate seamlessly into homes, creating a smarter, more connected environment designed to elevate cherished traditions.

With the Samsung SmartThings app, preparing for Iftar becomes effortless. AI-driven automation transforms the home environment by adjusting lighting for a warm ambiance, regulating kitchen temperatures, and streamlining daily routines, allowing families to focus on what truly matters: spending time together.

Samsung's Side by Side refrigerator, equipped with AI Energy mode, meets the increased food storage demand by keeping ingredients fresh while optimizing energy efficiency. Its adaptive cooling system ensures optimal freshness, reducing food waste—whether by keeping drinks perfectly chilled for Suhoor or storing meals prior to serving Iftar.

Effortless home AI for meaningful moments

Household tasks often intensify during Ramadan, but Samsung's AI-powered appliances help lighten the load. The Bespoke washing machine, powered by AI Wash, intelligently detects fabric types and automatically adjusts water levels, detergent usage, and wash cycles. This smart system ensures optimal cleaning while saving time, allowing families to focus on prayer, reflection, and treasured moments together.

Immersive entertainment for shared experiences

Ramadan evenings bring families together for immersive entertainment, whether watching their favorite Ramadan series or enjoying live sports broadcasts. The Neo QLED 8K TV, featuring AI Upscaling Pro, enhances each scene, sharpening details and adjusting brightness based on ambient lighting for a truly cinematic experience. Paired with the Samsung Q-Series soundbar, enhanced by AI sound and adaptive audio, every dialogue and background music is crystal clear, elevating home entertainment to new heights.

Beyond home entertainment, Samsung's AI innovations extend to personal convenience with the Galaxy S25 series, serving as an intelligent companion that seamlessly manages daily tasks. With Galaxy AI, features like Now Brief provide real-time updates directly on the lock screen, ensuring users stay informed about the weather, news, and personal routines at a glance. Meanwhile, Writing Assist simplifies communication by summarizing content and refining messages, allowing users to focus on meaningful moments with loved ones during Ramadan.

Exclusive Ramadan offers to explore home AI

For a limited time, Samsung is offering exclusive packs and promotions for Ramadan, making it easier for families to discover the full potential of Samsung's AI ecosystem. Explore Samsung's Ramadan offers.