Mustapha Swinga honored as one of Morocco’s most beloved influencers

In a celebration of Morocco's most cherished brands and personalities, the Love Brand Ceremony held during Les Impériales Week 2025, recognized the remarkable influence of digital creators. Among the standouts was Moroccan YouTuber Mustapha Swinga, who ranked in the Top 3 of the nation’s favorite influencers, alongside Ilyas Elmaliki and Kawtar Bamo. This accolade highlights Swinga’s growing impact on Morocco’s digital landscape.

The recognition was based on the extensive LOVE BRAND study conducted by Imperium, which surveyed over 3,200 individuals across key cities, including Casablanca, Rabat-Salé, Tangier, Fes, and Marrakech. The study evaluated more than 1,700 brands and 700 public figures and influencers, uncovering strong trends in how content creators shape the preferences and habits of Morocco’s younger generations.

Mustapha Swinga has emerged as one of the most prominent figures in Morocco’s digital ecosystem, thanks to his distinctive style that blends humor, education, and social commentary. Known for his engaging YouTube videos, Swinga simplifies complex topics ranging from politics and economics to culture, building a loyal and engaged community along the way. His authenticity and relatability have positioned him as a trusted voice in the Moroccan media sphere.

Swinga’s success lies in his ability to tackle diverse topics with sharp wit and intelligence, all while remaining approachable to a wide audience. More than just a YouTuber, he has become a catalyst for change, using his platform to inform, entertain, and raise awareness all while staying true to his core values.

The Love Brand Ceremony of Les Impériales Week 2025 not only celebrated brands and public figures but also underscored the growing significance of digital influence in Moroccan society. Swinga’s rise in this ranking exemplifies this shift, with digital creators now playing a central role in shaping public opinion and cultural preferences.

By earning this distinction, Mustapha Swinga solidifies his status as a key figure in Morocco’s digital content scene, inspiring a new wave of young creators. His journey reflects the transformation of media and the growing power of digital platforms as tools for social and cultural impact. Through his achievements, Swinga represents a new era of opinion leaders who connect ideas and unite communities through authentic and meaningful content.