Follow Us on Facebook

Walaw

Events

Al Barid Bank honored with three awards at Les Impériales Week 2025 for its Ezy campaign

Tuesday 04 February 2025 - 09:15

Al Barid Bank distinguished itself at the 2025 edition of Les Impériales Week, a premier event in Morocco’s marketing, communication, and advertising sectors. During the gala ceremony held in Casablanca, the bank earned three prestigious accolades for its innovative Ezy campaign, capping off a week filled with discussions on emerging trends and insights shaping the industry.

This 8th edition of Les Impériales Week, held under the theme "The Paradigm Shift – Business. People. Tech," concluded on January 31, reaffirming its significance as a strategic meeting point for professionals in marketing, digital media, and event planning. Al Barid Bank stood out by winning awards in the following categories:

- Design & branding – Visual identity, for excellence in visual identity design.

- Craft graphic – Design, recognizing mastery in graphic design and aesthetic quality.

- Advertising – Digital campaign, highlighting the effectiveness of its digital advertising strategy.

These awards underscore the bank’s dynamism in digital marketing and its ability to innovate in communication strategies. The Ezy campaign, designed to address evolving consumer needs, impressed with its creative approach, strategic relevance, and strong public impact.

Al Barid Bank’s success at Les Impériales 2025 comes at a time when technological advancements and shifting societal dynamics are redefining marketing norms. By excelling in key categories such as design, branding, and digital advertising, the bank reaffirms its commitment to driving digital transformation while prioritizing customer experience as a core strategic focus.

With these achievements, Al Barid Bank solidifies its position as a major player among Morocco’s most influential brands, showcasing its ability to blend technological innovation with creative excellence. This recognition sets the stage for promising future campaigns in an ever-evolving landscape.

Keywords: