Inwi named Morocco’s favorite telecom brand in 2025

The 2025 edition of the Love Brand study, conducted by Imperium, has once again highlighted the brands most cherished by Moroccans. Unveiled during the Love Brand Ceremony, part of Les Impériales Week 2025, the study crowned Inwi as the top brand in the Telecommunications and Technology category. This recognition underscores Inwi’s strong reputation and close connection with its customers.

Inwi secures its place in consumers’ hearts

In a competitive telecommunications landscape, Inwi has emerged as the most beloved brand among Moroccan consumers. Outpacing rivals Maroc Telecom and Orange, Inwi has solidified its dominant position in the market. This achievement reflects the trust the operator has built with its subscribers and its ability to innovate in line with the needs of Moroccans.

A study that highlights consumer loyalty

The Love Brand 2025 study surveyed over 3,200 people across several Moroccan cities, including Casablanca, Rabat, Tangier, and Marrakech. It identified the brands that inspire the most affection and loyalty based on both spontaneous and guided responses. The results confirm that Inwi has established a lasting presence in the daily lives of Moroccans.

With this recognition, Inwi reinforces its status as a "love brand," transcending the basic provision of services to forge an emotional bond with its users. Through innovation, accessibility, and proximity, the operator has become a key player in Morocco’s telecom sector.

A recognition that strengthens Inwi’s vision

This achievement not only reflects consumer preference but also validates the strategic direction Inwi has taken in recent years. By maintaining its focus on innovation and customer experience, the brand continues to position itself as a trusted and modern telecom provider.

Les Impériales Week 2025 and the Love Brand study underscore Inwi’s importance in the lives of Moroccans. This distinction is a testament to years of investment and dedication to connectivity and digital transformation, further cementing Inwi’s role as a cornerstone of the Moroccan telecom industry.