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Apple enforces supplier automation to secure contracts
Apple is now mandating its suppliers to adopt robotic automation or risk losing their manufacturing contracts, marking a significant shift from its previous policy of subsidizing factory upgrades. According to a report by DigiTimes Asia, the tech giant has made automation a prerequisite for securing production orders.
Automation across all product lines
The new automation requirement spans Apple's entire product range, including iPhones, iPads, Apple Watches, and Macs. Unlike previous practices where Apple funded suppliers’ upgrades, subcontractors must now finance their own robotic systems, relying on order volume incentives for financial compensation.
This policy change reflects Apple’s push to modernize its supply chain while transferring the costs of automation to its partners.
Supply chain transformation amid trade pressures
Apple’s automation efforts are largely a response to tariffs introduced during the Trump administration’s trade war with China. In the September quarter alone, Apple faced $1.1 billion in tariff-related costs, while a potential 25% tariff on iPhones could add $39.5 billion in annual expenses.
These financial pressures have driven Apple to diversify its production beyond China. iPhone manufacturing in India has surged, while other product lines are being partially relocated to Vietnam. Automation is seen as a way to standardize production quality across multiple countries as Apple expands its global manufacturing footprint.
Impact on suppliers and industry response
The automation mandate has created significant challenges for suppliers, who now face high upfront investments and operational disruptions during the integration of robotic systems. Unlike Apple’s environmental initiatives, where the company continues to provide support, the full burden of automation costs falls on its suppliers.
Foxconn, Apple’s primary supplier, has emerged as a leader in this transition. CEO Young Liu revealed at Computex 2025 that robots and generative AI are poised to handle much of the manual labor previously performed by human workers. Thanks to automation, Foxconn has already reduced its human workforce by up to 30% at certain facilities.
Apple’s push for automation aligns with broader industry trends. Reports suggest the company aims to reduce its reliance on human labor across its supply chain by up to 50% by 2030. This strategy could enable Apple to bring production back to domestic markets, as automation makes previously cost-prohibitive sites viable for manufacturing.