Marrakech Marvels: Richard Branson's Six Exclusive Riads Redefine Luxury Hospitality

In a move poised to redefine the luxury hospitality landscape of Marrakech, business magnate Richard Branson has announced plans to introduce six exquisite riads within the prestigious Kasbah Tamadot hotel, nestled against the majestic backdrop of the Atlas Mountains. Spearheaded by Virgin Limited Edition, this latest venture promises an unparalleled experience steeped in Moroccan heritage and uncompromising opulence.

Each of the six new riads offers a spacious three-bedroom layout, accommodating up to 10 guests in a lavish retreat that seamlessly blends traditional Moroccan aesthetics with modern amenities. Meticulously designed, every room features its own private bathroom, lounge area, and terrace, providing guests with a sanctuary of tranquility and indulgence. Adding to the allure, a breathtaking tented suite comprising two interconnected tents awaits, complete with a hot tub atop the expansive rooftop terrace, offering panoramic views of the surrounding landscape.

Ensuring an unforgettable stay, each riad boasts its own private swimming pool and spacious terrace, inviting guests to bask in the serene ambiance and soak up the region's renowned hospitality. The interiors of these exclusive abodes are a testament to Moroccan craftsmanship, adorned with handcrafted furniture and intricate details meticulously crafted by skilled artisans from the local Berber community, whose work is supported by the charitable arm of Kasbah Tamadot, the Eve Branson Foundation.

Elevating the culinary experience, a brand-new restaurant and lounge, Asayss, is set to open its doors in July, led by the award-winning Executive Chef of Kasbah Tamadot, Yassine Khalal. Catering to hotel guests and regional visitors alike, Asayss promises to tantalize palates with a fusion of Moroccan and international cuisines, showcasing the freshest ingredients and local produce sourced from the hotel's expansive garden. Additionally, an evening tasting menu will be available, highlighting culinary excellence inspired by the hotel's abundant harvest.

Richard Branson's deep-rooted affection for Morocco is evident in his dedication to crafting unparalleled experiences in the North African country. During one of his famed ballooning expeditions, Sir Richard Branson acquired the award-winning Kasbah Tamadot, a gem nestled amid the stunning landscape of Marrakech. In 2019, Travel + Leisure Magazine crowned Kasbah Tamadot as the premier resort hotel in North Africa and the Middle East, a testament to its unmatched excellence.

With these six new riads, Richard Branson reaffirms his commitment to providing unrivaled luxury and authenticity, offering discerning travelers a gateway to Morocco's rich cultural tapestry and an opportunity to experience the epitome of hospitality in the heart of Marrakech's enchanting surroundings.