Morocco: A New Hub for China’s Green Mobility Ambitions

In recent years, Morocco has increasingly emerged as a key destination for global automotive and electric mobility players. The recent move by LeapMotor, a major Chinese electric vehicle manufacturer, further solidifies the kingdom's strategic role in the energy transition and green industrialization, attracting investments that are reshaping its economic landscape.

Morocco’s rise as a preferred destination for Chinese automakers, particularly LeapMotor, is not by chance. It appears to be part of a carefully orchestrated geopolitical shift, influenced by growing tensions between China and Europe, as well as a bold Chinese strategy of diversification. Initially, LeapMotor, like many others, had set its sights on Poland, in collaboration with Stellantis. However, European tariffs created significant challenges for profitability, forcing a rethinking of its plans. This is where Morocco steps in, positioned as a new “El Dorado” for Chinese firms in the green mobility sector.

So, what makes Morocco an attractive alternative? The country boasts modern infrastructure, a welcoming regulatory climate, and a strategic geographic position just a stone’s throw from Europe—creating a winning formula. It is no coincidence that the kingdom has attracted major automotive players over the past two decades. The thriving free zones of Tangier and Kenitra have drawn global giants like Renault and Stellantis, cultivating a flourishing automotive ecosystem. As a result, Morocco has become Africa’s top exporter of vehicles, producing over 400,000 units annually. In 2022, the automotive sector accounted for nearly 30% of the country’s exports, underscoring its immense economic importance. The strategic Tangier Med port facilitates exports to Europe and beyond, further enhancing Morocco’s appeal.

This influx of investment is not an isolated event. China’s aggressive push into the electric vehicle sector is evident, with BYD, the EV giant, already operating in Morocco, poised to manufacture electric buses and cars for Africa and Europe. CATL, the leader in lithium-ion batteries, is also eyeing investment opportunities, capitalizing on Morocco’s ambition to develop a local battery industry. This marks a significant race towards performance and innovation in the region.

Kenitra, located at the heart of Morocco’s automotive ecosystem, is an ideal location for LeapMotor’s operations. The city already hosts an ultra-efficient Stellantis plant, a global reference in vehicle exports. With its local expertise, skilled labor, and integration into international supply chains, Kenitra presents a prime investment destination.

Morocco’s appeal extends beyond infrastructure alone. The country’s Industrial Acceleration Plan (PAI) for 2021-2030 aims to green the automotive industry by promoting the production of electric and hybrid vehicles. Morocco aspires to become a regional hub for sustainable technologies, with a local battery industry powered by renewable energy sources—an important selling point for environmentally-conscious investors. Nearly 40% of Morocco’s energy mix is already derived from solar and wind power.

If LeapMotor establishes operations in Morocco, it will mark a turning point in Sino-Moroccan economic relations. Thousands of jobs will be created, and Morocco will reinforce its position as an industrial leader in Africa. For LeapMotor, it represents a golden opportunity to bypass European trade barriers and tap into a rapidly expanding market.

In summary, Morocco’s strategic position, coupled with its efforts in green industrialization and renewable energy, positions the country as a new focal point for the global automotive and electric vehicle industries. The influx of Chinese investments in electric mobility signals Morocco’s growing influence in the global transition to sustainable transportation.