Morocco showcases pharmaceutical innovation at Tunis forum

Morocco is actively participating in the 24th International Pharmaceutical Forum, held in Tunis, Tunisia. The event, which began on Thursday, gathers major stakeholders from the pharmaceutical sector to explore the role of artificial intelligence (AI) in advancing the industry.

This year’s forum features scientific seminars, panel discussions, and an exhibition space with around 70 participants, including four Moroccan pharmaceutical laboratories. The Moroccan Federation of Pharmaceutical Industry and Innovation (FMIIP) also has a dedicated pavilion.

Mohamed El Bouhmadi, President of FMIIP, stated that Morocco’s involvement is in collaboration with the Moroccan Agency for Investment and Export Development (AMDIE), aiming to expand internationally. This global outreach is crucial for Morocco’s pharmaceutical industry, as it helps lower production costs and enhances efficiency, especially given the limitations of the domestic market.

El Bouhmadi highlighted that Moroccan pharmaceutical factories currently operate at only 30 to 40 percent of their capacity, indicating substantial potential for increased production targeting African markets. He emphasized that this aligns with the Royal Vision of promoting South-South cooperation through shared expertise, technology transfer, and joint investments.

Mohamed Al Hababi, President of the Confederation of Pharmacist Unions in Morocco, added that international forums offer pharmacists valuable insights into global trends and allow for benchmarking a method of comparing products, services, and work processes to identify best practices.

Throughout the two-day forum, Moroccan experts will engage in discussions about the role of AI in personalizing care, its integration into pharmaceutical education, and its implications for regulatory agencies in Africa. Topics will include the challenges and growth prospects of national regulatory bodies amid the rise of generative AI.

The forum hosts representatives from over 30 countries, bringing together 50 experts, 70 exhibitors, and nearly 3,000 attendees.