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Stellantis boosts Morocco’s industrial ambitions with €1.2 billion expansion
Morocco has made a significant stride in its industrial development with the inauguration of the expanded Stellantis plant in Kenitra. This €1.2 billion initiative is set to double the plant's production capacity, elevate local integration to 75% by 2030, and create 3,100 new direct jobs, solidifying Morocco’s position as a key player in the global automotive industry.
A strategic investment for economic growth
Head of Government Aziz Akhannouch presided over the inauguration ceremony, emphasizing the project's alignment with Morocco's long-term vision of building a competitive, integrated, and value-driven economy. The investment includes €702 million allocated to developing local suppliers, reflecting Morocco’s industrial roadmap and the principles of the New Investment Charter.
Akhannouch highlighted that the project goes beyond production numbers, aiming to establish a resilient industrial infrastructure rooted in national production and innovation.
Achieving global milestones
Minister of Industry Ryad Mezzour underlined the scale of the achievement, noting that Morocco is now among the few nations with an annual automotive production capacity exceeding one million vehicles. He attributed the success to a strong collaboration between Morocco and Stellantis, resulting in technological independence and skilled opportunities for Moroccan youth.
Samir Cherfan, Stellantis’ Chief Operating Officer for the Middle East and Africa, praised the rapid development of the Kenitra plant. Since its launch in 2016, the factory has surpassed expectations, reaching a production capacity of 200,000 vehicles annually by 2020—three years ahead of schedule.
Expanding production and embracing innovation
Stellantis plans to produce 350,000 engines annually at the Kenitra site, starting with the assembly of a new Mild Hybrid generation in May 2025. A second phase, focusing on advanced machining, is slated for November 2026.
Additionally, the group has expanded its micromobility operations. Since January 2025, annual production of Citroën Ami, Opel Rocks-e, and Fiat Topolino models has increased from 20,000 to 70,000 units. By July 2025, the site will launch fully electric three-wheeled vehicles and begin producing electric charging stations, with a projected output of 204,000 units.
A cornerstone of Morocco’s industrial future
The Kenitra expansion marks a turning point in Morocco’s industrial ambitions, demonstrating the country’s ability to attract major investments and foster innovation in the automotive sector. With a growing focus on sustainability and technological advancement, Morocco is well-positioned to lead in the global transition to electric and hybrid mobility.