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Morocco targets Chinese tourists with new ‘China Ready’ initiative

The Moroccan National Tourism Office (ONMT) is embarking on an ambitious journey to secure the esteemed “China Ready” label, positioning itself as the inaugural destination in North Africa to achieve this distinction. This initiative is a pivotal component of Morocco’s broader strategy......

Africa Emerges as a Prime Destination for Chinese Tourists

In a notable shift in global travel trends, Africa is increasingly capturing the attention of Chinese tourists, marking a significant evolution in the continent's tourism landscape. This burgeoning interest is fueled by a combination of factors, including enhanced connectivity, a growing middle class......