Keywords: Gaming


AI could generate up to $22 billion in profits for the video game industry

Advanced artificial intelligence tools could transform the global video game industry by significantly reducing development costs and boosting profitability. According to estimates from Morgan Stanley, AI adoption could generate up to $22 billion in additional annual profits for game publishers worldwide. Cost......

Former Nintendo staff say switch 2 faces playstation level pressure

Former Nintendo employees have raised concerns that the company’s transition to its next generation console is straining a long standing strategy that helped sustain the success of the original Switch. According to Kit Ellis and Krysta Yang, who previously worked in communications and marketing......

Google Cloud executive says video game model broken and backs AI shift

Jack Buser, global head of gaming at Google Cloud, has argued that the current business model of the video game industry is no longer sustainable, pointing to artificial intelligence as the most viable path forward. Speaking around the Google Cloud Next 2026 in Las Vegas, he said rising development costs......

Nvidia shifts toward AI, straining long-standing ties with gamers

Nvidia’s relationship with its core gaming audience is under pressure as the company pivots toward artificial intelligence. For the first time in three decades, the chipmaker is not expected to release a new generation of GeForce gaming GPUs in 2026. Analysts point to supply constraints and shifting......

PS6 leak suggests three console models with prices up to $949

A new leak outlines a potential three-device lineup for Sony’s next-generation PlayStation, with estimated prices ranging from $399 to as high as $949 depending on tariffs. The projections come from hardware analysis shared by Moore's Law is Dead and reported by multiple outlets. The lineup......

Morocco and Huawei sign deal to boost gaming industry

Morocco’s Ministry of Youth, Culture and Communication and Huawei Morocco have signed a memorandum of understanding to develop the country’s gaming industry and strengthen its digital ecosystem. The agreement was concluded during GITEX Africa 2026 in Marrakech. Minister Mohamed Mehdi Bensaid......

Nexon calls Arc Raiders a "Trojan horse" for AI-assisted game development

Patrick Söderlund, Nexon's new executive chairman and CEO of Embark Studios, told an investor meeting in Tokyo on March 31 that artificial intelligence would "rebuild the game development process," presenting the technology as the key to producing triple-A games with smaller teams......

Xbox's new CEO personally ended the "This is an Xbox" campaign to rebuild brand identity

Asha Sharma, CEO of Microsoft Gaming, personally decided to end the "This is an Xbox" marketing campaign shortly after taking charge of the company's gaming division, according to a report published this week by The Information. A Microsoft spokesperson confirmed to media that "Asha......

Capcom rules out generative AI content in video games

Capcom has said it will not include content generated by artificial intelligence in its video games, drawing a clear line between using AI as a development tool and allowing it to create final in-game assets. The Japanese publisher outlined its position during an investor question and answer session,......