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Keywords: Insights


Morocco’s favorite brands celebrated at Love Brand soirée in Casablanca

Casablanca is set to host the much-anticipated Love Brand Soirée this Wednesday, January 29, 2025, as part of the 8th annual Les Impériales Week. Held at the prestigious Carré d'Or, this event will shine a spotlight on the most cherished brands and personalities in Morocco, as......

Mehdi Tazi: The pivotal role of marketing in shaping Morocco’s economy

The economic capital of Morocco comes alive with the eighth edition of Les Impériales Week, a pivotal event for marketing, communication, and media professionals. Centered around the theme "The Paradigm Shift – Business. People. Tech.," this gathering, running until February 2,......

Morocco Emerges as a Frontrunner in Africa's AI Readiness Race

In the realm of artificial intelligence (AI) adoption, Africa is forging ahead, and Morocco has emerged as a prominent player on the continental stage. A recent report by the Policy Center for the New South, a Moroccan think tank, has shed light on the Kingdom's remarkable sixth-place ranking among......

Moroccan AI Landscape Garners International Attention as Firms Seek to Foster Ecosystem Development

The United States is eager to collaborate closely with Morocco to facilitate trade, investment, and digital transformation, with the aim of driving economic growth. In a recent effort to explore Morocco's Artificial Intelligence (AI) landscape and promote its ecosystem development, the American Chamber......

Morocco Ranks 5th in Africa in Artificial Intelligence: Insights from the Government AI Readiness Index 2023

According to the latest "Government AI Readiness Index 2023" report by the London-based firm Oxford Insights, Morocco has secured the 88th position globally in terms of its preparedness in the field of artificial intelligence (AI). This comprehensive ranking evaluates 193 countries based on......

Entrepreneurship Landscape in Morocco: Insights into Trends and Disparities

The entrepreneurial landscape in Morocco presents an intriguing diversity, with 9% of the population already engaged in entrepreneurship and 16% considered potential entrepreneurs. These figures, although in line with other North African countries, are lower than those observed in East Asia and Latin......