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Keywords: Moroccan consumers
During the recent Love Brand Ceremony, held as part of Les Impériales Week 2025, the results of the Love Brand study highlighted the most cherished brands among Moroccan consumers. Danone emerged as the leading brand in the "Food" category, reaffirming its pivotal role in the daily lives......
As Eid al-Adha draws near, Moroccan consumers are eagerly welcoming an influx of Spanish sheep arriving in Tangier, providing a more economical option compared to locally sourced livestock. This development has piqued the interest of households nationwide, seeking budget-friendly choices for their sacrificial......
In a remarkable feat, the iconic cheese brand "La Vache qui Rit" (The Laughing Cow) has once again been crowned with the prestigious "Elected Product of the Year 2024" label in the Triangular Cheese category. This coveted recognition marks the third consecutive year that the heritage......
In a revelation that underscores the growing appreciation for locally manufactured goods, Morocco's Minister of Industry and Trade, Ryad Mezzour, disclosed a remarkable statistic during a parliamentary session on Monday. According to Mezzour, a staggering 62% of Moroccan consumers now prefer domestic......
In an almost artistic movement, tomato prices in Morocco engage in a veritable classical dance, fluctuating between sublime elevations and dramatic falls, much to the dismay of consumers. After a period of relative calm, during which prices seemed to have finally taken pity on the already strained pockets......
Unpredictable weather or the intricate workings of intermediaries? This weekend, markets in Casablanca witnessed a surge in the prices of food products, prompting questions about the reasons behind this increase. Among the affected items, the price of a kilogram of tomatoes reached 15 dirhams in certain......