Keywords: Morocco


Saidia Mediterrania targets European growth at ITB Berlin

Saidia Mediterrania used the ITB Berlin travel trade fair in early March to push for a stronger position in international tourism and to raise the profile of Morocco’s Oriental region among European industry professionals. The resort took part in the March 3 to 5 edition of ITB Berlin, one of......

BYD launches new Atto 2 hybrid SUV in Morocco market

BYD has introduced its new Atto 2 DM-i plug-in hybrid SUV in Morocco, marking a further expansion of its electrified vehicle lineup in the country. The model was launched in Casablanca by Auto Nejma, the exclusive distributor of BYD in Morocco. The compact SUV is built on BYD’s DM-i hybrid technology,......

Morocco rolls out new transport aid program to offset fuel costs

The Moroccan government has introduced a new exceptional support program for freight and passenger transport operators, aiming to mitigate the impact of rising global oil prices on domestic fuel costs. The measure follows a similar initiative launched in March 2022 and is intended to limit the effects......

Morocco launches national campaign to boost domestic tourism

As the spring season approaches, the Moroccan National Tourist Office has unveiled a new nationwide campaign aimed at strengthening domestic travel across Morocco. The initiative, part of the “Ntla9awfbladna” program, focuses on promoting nature-based experiences and encouraging citizens......

Taghazout Bay hosts pivotal WSL qualifier for Europe and Africa

Morocco will host a decisive stage of the international surfing calendar when the Pro Taghazout Bay QS 4,000 takes place from March 22 to 29 at Anchor Point. The event marks the final stop of the 2025-2026 World Surf League Qualifying Series for Europe and a crucial late-season contest for Africa, where......

Morocco bets on AI to strengthen agriculture and growth

Morocco is moving to connect its artificial intelligence strategy with agriculture as it seeks to protect economic growth from climate shocks and lift productivity in a sector that remains central to national output. Official projections from the High Commission for Planning show gross domestic product......

Superstition remains widespread in Morocco despite rising skepticism

Superstition continues to shape daily life in Morocco, even as skepticism grows among parts of the population. Many people rely on protective symbols such as blue beads, khamsa hands, and herbal rituals to guard against the evil eye, a belief that remains deeply rooted across society. A 2023 Sunergia......

ONCF expands train service for Eid al Fitr travel surge

Morocco’s national railway operator ONCF has introduced a special transport plan for Eid al Fitr 1447 and the end of the school holiday period, expanding rail service across the country from March 17 to March 29, 2026. The company said the temporary schedule is designed to manage higher passenger......

Adopt enters Morocco with three March store openings

French fragrance brand Adopt has launched in Morocco with three store openings in March, marking a new step in its international expansion and bringing its accessible perfume model to a fast-growing beauty market. The company said it would open at Sela Park Almaz on March 11, Tachfine Center on March......