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Keywords: Branding
OpenAI, the American company behind ChatGPT, has lost its latest appeal to register its name as a trademark in the European Union, following a ruling that the term lacks the distinctiveness required under EU trademark law. The dispute centers on the company’s attempt to secure exclusive trademark......
A new global study by Brand Finance highlights the strategic role of Dubai Digital in reinforcing Dubai’s position as one of the world’s leading cities in terms of brand value and international competitiveness. According to the report, Dubai has ranked fifth globally in city brand value,......
A highlight of Les Impériales Week 2026, the Love Brand Ceremony brought together the entire communication ecosystem in a friendly and unifying atmosphere. Agencies, advertisers, creatives, and media gathered to celebrate brands that succeed in creating genuine attachment among Moroccans. More......
The highlight of Les Impériales Week 2026, the Love Brand Ceremony brought together key players in the sector — agencies, advertisers, creatives and media — around a common goal: to spotlight brands that succeed in building lasting attachment among Moroccan consumers. In an atmosphere......
In Casablanca, during the Love Brand Ceremony 2026, organized as part of Les Impériales Week, brands that are sustainably anchored in the daily lives of Moroccans were celebrated. In the Snacking segment, the duo Bimo / Oreo ranks first in the Love Brand Morocco 2026 ranking, ahead of Kinder and......
In Casablanca, the Love Brand Ceremony 2026, organized as part of Les Impériales Week, recognized brands that are sustainably embedded in the daily lives of Moroccans. In the Home Care category, Mio ranks first in the Love Brand Morocco 2026 ranking, ahead of Ariel and Tide, confirming a momentum......
In Casablanca, the Love Brand Ceremony 2026, organized as part of Les Impériales Week, confirmed the central role of emotion in the relationship between brands and consumers. In a friendly and unifying atmosphere, communication and marketing professionals gathered to celebrate brands that succeed......
In Casablanca, the Love Brand Ceremony 2026, organized as part of Les Impériales Week, recognized Nike as the most loved brand in the Fashion & Clothing category. This distinction illustrates the ability of a global player to embed itself sustainably in local usage, aspirations, and cultural......
In Casablanca, the Love Brand Ceremony 2026, organized as part of Les Impériales Week, recognized Renault as the automotive brand most rooted in the hearts of Moroccans. An honor that goes beyond mere popularity and is based on an industrial, economic, and cultural reality firmly established in......