Keywords: Creativity


Les Impériales Week 2026: Quods Ouaissi crowned Creative of the Year

The 9th edition of Les Impériales Week 2026 concluded on April 3 in Casablanca, marking an important milestone for Morocco’s communication, marketing, and media industry. This edition brought together the entire ecosystem in a context where creativity, performance, and digital transformation......

Les Impériales 2026: Laurent Allias champions creativity that rebuilds connections

Concluded last week in Casablanca, Les Impériales Week 2026 once again brought together the entire communication ecosystem around a shared ambition: to evolve the standards of the sector. President of the Étoiles 2026 jury, Laurent Allias delivered a straightforward perspective on the......

Les Étoiles 2026: a ranking that celebrates creativity, boldness, and impact in the industry

In Casablanca, the 10th edition of Les Impériales Week 2026 concluded with the highly anticipated Étoiles ceremony, a major highlight dedicated to recognizing the best campaigns and the players shaping the communication, marketing, media, and digital industry in Morocco. In an atmosphere......

Les Étoiles 2026: a winners list celebrating creativity, boldness and impact in the industry

In Casablanca, the 10th edition of Les Impériales Week 2026 concluded with the highly anticipated Étoiles ceremony, a flagship moment dedicated to recognizing the best campaigns and the players shaping the communication, marketing, media, and digital industry in Morocco. In an atmosphere......

Ibtissam Khazraji to Mediamarketing: “Creativity Needs Freedom”

In Casablanca, the 2026 edition of Les Impériales, held under the theme “Daba or Never,” highlights the profound transformations in the communication industry. In this context, Ibtissam Khazraji, Commercial Communication & Brand Director at Orange, delivered an analysis focused......

Amine Bennis to Walaw: “We need to rediscover the pleasure of working together”

A major event in the marketing and communication ecosystem in Morocco, Les Impériales is being held this week in Casablanca, bringing together decision-makers, agencies, advertisers, and creatives around the challenges reshaping the industry. It is in this context that Amine Bennis, President......

Marrakech to host university theatre festival celebrating creativity and expression

The city of Marrakech will host a new edition of the university theatre festival from April 7 to 9, bringing together student talent from across the country. Organized by Cadi Ayyad University, the event aims to highlight the role of theatre as a platform for expression and critical thinking. Held under......

Casablanca hosts showreel 2026, kickoff of les impériales week

In Casablanca, the communication ecosystem is preparing for one of its major annual highlights with the opening of Les Impériales Week 2026. Today, the Megarama Casablanca hosts the Showreel, an inaugural sequence that has become strategic for analyzing the evolution of......

Africa AI Creativity Week highlights Morocco’s emerging AI driven creative sector

Morocco will host the Africa AI Creativity Week from April 7 to 9, 2026 in Marrakech, bringing together innovators, artists, and technology specialists to explore how artificial intelligence is reshaping creative industries across Africa. The initiative aims to position the country as a regional hub......