Keywords: Creativity


Tom Holland says AI lacks a soul and cannot replace human creativity

British actor Tom Holland has expressed confidence in the enduring value of human creativity amid growing discussions about the role of artificial intelligence in the entertainment industry. Speaking during a television appearance in Spain alongside his wife Zendaya, the Spider-Man star shared his views......

How the Russian invasion is shaping a new generation of Ukrainian artists

The ongoing Russian invasion of Ukraine has profoundly transformed the country’s cultural landscape, giving rise to a new generation of artists whose work is deeply influenced by war, loss, and personal transformation. In Kyiv, recent exhibitions such as Art Kyiv have highlighted emerging talents......

The Ministry of Culture launches the 5th National Visual Arts Award

The Ministry of Youth, Culture, and Communication – Department of Culture – has announced the launch of the 5th edition of the National Visual Arts Award, with applications open from April 24 to June 15, 2026. This initiative aims to promote creativity, support artists, and discover emerging......

Transforming imperfections into works of art

In cities around the world, cracks in sidewalks and potholes are often seen as signs of neglect. Yet for the French artist Ememem, these imperfections become opportunities for creativity and renewal. Through subtle and imaginative urban interventions, the artist fills damaged surfaces with intricate,......

Les Impériales Week 2026: Quods Ouaissi crowned Creative of the Year

The 9th edition of Les Impériales Week 2026 concluded on April 3 in Casablanca, marking an important milestone for Morocco’s communication, marketing, and media industry. This edition brought together the entire ecosystem in a context where creativity, performance, and digital transformation......

Les Impériales 2026: Laurent Allias champions creativity that rebuilds connections

Concluded last week in Casablanca, Les Impériales Week 2026 once again brought together the entire communication ecosystem around a shared ambition: to evolve the standards of the sector. President of the Étoiles 2026 jury, Laurent Allias delivered a straightforward perspective on the......

Les Étoiles 2026: a ranking that celebrates creativity, boldness, and impact in the industry

In Casablanca, the 10th edition of Les Impériales Week 2026 concluded with the highly anticipated Étoiles ceremony, a major highlight dedicated to recognizing the best campaigns and the players shaping the communication, marketing, media, and digital industry in Morocco. In an atmosphere......

Les Étoiles 2026: a winners list celebrating creativity, boldness and impact in the industry

In Casablanca, the 10th edition of Les Impériales Week 2026 concluded with the highly anticipated Étoiles ceremony, a flagship moment dedicated to recognizing the best campaigns and the players shaping the communication, marketing, media, and digital industry in Morocco. In an atmosphere......

Ibtissam Khazraji to Mediamarketing: “Creativity Needs Freedom”

In Casablanca, the 2026 edition of Les Impériales, held under the theme “Daba or Never,” highlights the profound transformations in the communication industry. In this context, Ibtissam Khazraji, Commercial Communication & Brand Director at Orange, delivered an analysis focused......