Keywords: Creativity


Ibtissam Khazraji to Mediamarketing: “Creativity Needs Freedom”

In Casablanca, the 2026 edition of Les Impériales, held under the theme “Daba or Never,” highlights the profound transformations in the communication industry. In this context, Ibtissam Khazraji, Commercial Communication & Brand Director at Orange, delivered an analysis focused......

Amine Bennis to Walaw: “We need to rediscover the pleasure of working together”

A major event in the marketing and communication ecosystem in Morocco, Les Impériales is being held this week in Casablanca, bringing together decision-makers, agencies, advertisers, and creatives around the challenges reshaping the industry. It is in this context that Amine Bennis, President......

Marrakech to host university theatre festival celebrating creativity and expression

The city of Marrakech will host a new edition of the university theatre festival from April 7 to 9, bringing together student talent from across the country. Organized by Cadi Ayyad University, the event aims to highlight the role of theatre as a platform for expression and critical thinking. Held under......

Casablanca hosts showreel 2026, kickoff of les impériales week

In Casablanca, the communication ecosystem is preparing for one of its major annual highlights with the opening of Les Impériales Week 2026. Today, the Megarama Casablanca hosts the Showreel, an inaugural sequence that has become strategic for analyzing the evolution of......

Africa AI Creativity Week highlights Morocco’s emerging AI driven creative sector

Morocco will host the Africa AI Creativity Week from April 7 to 9, 2026 in Marrakech, bringing together innovators, artists, and technology specialists to explore how artificial intelligence is reshaping creative industries across Africa. The initiative aims to position the country as a regional hub......

Morocco explores digital horizons at FAD 2025 in Khouribga

The Festival d’Art Digital (FAD) 2025, hosted in Khouribga, has positioned Morocco at the forefront of global conversations about creativity and technology. Led by director Lahsen El Bouhali, the festival aims to redefine cultural and economic innovation through digital art. El Bouhali, head of......

FAN 2025: A celebration of digital artistry and innovation

FAN 2025, the Digital Arts Festival held in Benguerir and Khouribga, Morocco, has established itself as a pioneering platform for the convergence of creativity, technology, and immersive experiences. The event has brought together digital artists from across the globe to showcase their work through workshops,......

Nadine Labaki to headline Abu Dhabi congress on Arabic creativity

Renowned Arab filmmakers and creatives, including Lebanese actress and director Nadine Labaki, Tunisian Egyptian actress Hend Sabry, and Jordanian filmmaker Tima Shomali, will headline the Congress of Arabic & Creative Industries in Abu Dhabi from September 14 to 15. Organized by the Abu Dhabi Arabic......

Casablanca shines with art and culture at Nuit des Musées 2025

Casablanca hosted a vibrant celebration of art and culture during Nuit des Musées 2025, a national event aimed at democratizing access to art and showcasing Morocco’s dynamic contemporary scene. Held at the Myriem Himmich Gallery under the high patronage of King Mohammed VI, the event brought......