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AtlantaSanad unveils ‘Assia,’ Morocco’s first AI-powered insurance assistant

AtlantaSanad Assurance has launched Assia, Morocco’s first artificial intelligence-based insurance assistant, marking a milestone for the country’s insurance sector. Assia is designed to provide personalized, real-time customer service 24/7, offering seamless access to insurance services......

Experts stress the need for trust and localization in Africa’s startup growth

African startups are leveraging artificial intelligence (AI) to develop new products faster than ever, but experts warn that the real challenge lies not in creating solutions but in ensuring these products resonate with local users. The ability to build trust and adapt to specific market needs is emerging......

Morrisons restricts stockroom access to improve customer service

In a bid to boost its customer service ratings, UK supermarket chain Morrisons has announced a new policy restricting shop floor staff from entering stockrooms, unless they are officially authorised. Beginning in August, only designated managers and employees—such as those responsible for online......

Qantas cyber attack exposes six million customer records

Australia's Qantas airline has revealed that a cyber attacker infiltrated a database containing personal information of six million customers, marking one of the country’s largest data breaches in recent years. The breach targeted a third-party customer service platform linked to a call center,......

Centrale Automobile Chérifienne launches third edition of Village Auto

Centrale Automobile Chérifienne (CAC), the official importer in Morocco for prestigious brands such as Volkswagen, Audi, ŠKODA, Porsche, Bentley, SEAT, and CUPRA, reaffirms its commitment to excellence and innovation in the automotive sector. Since its founding in 1929, the CAC has tirelessly......

Improving customer service in Moroccan banking: BAM and GPBM join forces

Bank Al-Maghrib (BAM), Morocco’s central bank, has initiated a collaboration with the Moroccan Professional Group of Banks (GPBM) aimed at enhancing customer satisfaction within the banking sector. This decision stems from a noticeable increase in complaints regarding service quality at bank branches......

Moroccan consumers crown Inwi as nation's most trusted telecom brand

In a significant achievement at the Love Brand Awards 2025, telecommunications company Inwi has secured two prestigious recognitions: Morocco's most preferred brand across all categories and the most beloved brand in the Telco & Tech sector. This dual recognition reinforces the operator's......

Electroplanet Wins Customer Service of the Year Morocco 2025 for Sixth Consecutive Year

For the sixth consecutive year, Electroplanet, Morocco's leading appliance retailer, has been awarded Customer Service of the Year Morocco 2025 in the category of Specialized Distribution of Home Appliances and Technology Products. This prestigious recognition, presented in Casablanca during the......

Royal Air Maroc Awarded Best Airline in Africa for Second Consecutive Year

Royal Air Maroc (RAM), Morocco's national airline, has once again been named "Best Airline in Africa" at the prestigious GT Tested Reader Survey Awards. The accolade, awarded by Global Traveler magazine, marks the second consecutive year RAM has received this honor, solidifying its status......