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Keywords: Influencers


Mustapha Swinga honored as one of Morocco’s most beloved influencers

In a celebration of Morocco's most cherished brands and personalities, the Love Brand Ceremony held during Les Impériales Week 2025, recognized the remarkable influence of digital creators. Among the standouts was Moroccan YouTuber Mustapha Swinga, who ranked in the Top 3 of the nation’s......

Love Brand 2025: Morocco’s favorite brands and personalities revealed

The long-awaited results of the Love Brand study have been unveiled during the Love Brand Ceremony on Wednesday, January 29, 2025, as part of Les Impériales Week 2025. This research highlights the most beloved brands, personalities, and influencers among Moroccans. Conducted by Imperium, the......

Tragic Loss: Beauty Content Creator Abir Chetita Dies During Emergency C-Section in Rabat

Beauty content creator and social media personality Abir Chetita, widely known as "Enjoy your makeup," passed away in the early hours of Friday following complications during an emergency cesarean section in Rabat, Morocco. Chetita, who was in her ninth month of pregnancy, was rushed to a......

French Police Detain Two Algerian TikTok Stars Over Violent Threats

French authorities have arrested two prominent Algerian social media influencers for allegedly making terrorist threats and inciting violence through TikTok videos. The arrests, which occurred on Friday, came amid rising tensions involving anti-Algerian regime protesters in France. The second arrest......

Moroccan Influencers and the Law: A Troubling Trend of Social Media Scandals

The sentencing of Moroccan social media personality Reda Bouzidi, known as "Ould Chinwiya," to three years in prison has reignited discussions about the ethical boundaries and responsibilities of influencers in the digital age. Bouzidi, alongside another influencer, "Bent Abbas,"......

Global Training on Source Verification for Influencers Combating Disinformation and Hate Speech

In a world where digital content creators have become a primary source of information for the public, a new survey conducted by the United Nations Educational, Scientific and Cultural Organization (UNESCO) reveals concerning trends. According to the report, two-thirds of influencers fail to verify their......

U.S. Right-Wing Influencers Unwittingly Involved in Russian Election Manipulation Scheme

Recent revelations from the U.S. Department of Justice have implicated several prominent right-wing social media influencers in a covert Russian operation aimed at influencing the upcoming 2024 presidential election. The influencers, who collectively command millions of followers, are accused of unknowingly......

The Virtual Vanguard: Morocco's AI Influencers Redefine Social Media Influence

In the dynamic digital landscape, Morocco has embraced a pioneering group of social media influencers: the AI influencers. These carefully curated virtual personalities are captivating online audiences, challenging traditional notions of influence and digital engagement. From the understated and traditional......

Hicham Masrar Among Celebrated Influencers at Les Impériales 2024

Casablanca hosts the 7th edition of les Impériales 2024, a flagship event running until February 16 under the inspiring theme "THE MOROCCAN ID - INSPIRE. CREATE. EMPOWER." This annual edition invites deep reflection on Moroccan identity, its roots, strengths, and inspiring power. At......