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Keywords: Advertising
OpenAI has begun showing advertisements to logged out users of ChatGPT, extending its ad rollout beyond previously defined limits and responding to strong demand from advertisers. The move was identified by industry observers and marketing partners, as the company has not issued a formal announcement. Earlier......
British advertising group M&C Saatchi has cautioned that ongoing tensions in the Middle East could weigh heavily on its operations, particularly in the sports, entertainment, and consumer-focused sectors. The warning reflects broader concerns among global firms about how geopolitical instability......
Advertising costs on ChatGPT have fallen significantly since OpenAI launched its pilot ad program in February, with cost per thousand impressions dropping from about 60 dollars to around 25 dollars. The decline reflects a broader shift in strategy as the company moves toward scaling its advertising model......
Apple is advancing its push into local advertising while expanding enterprise tools. Recent developments show that ads in Apple Maps are nearing a public launch, while a new unified platform, Apple Business, is now available globally. The moves signal a broader strategy to strengthen Apple’s position......
Three major global advertising groups have reached a settlement with the U.S. Federal Trade Commission (FTC) following an investigation into alleged antitrust violations related to online advertising practices. The agencies involved include Dentsu, Publicis Groupe, and WPP. According to regulators,......
Snap Inc, the parent company of Snapchat, has announced plans to reduce its global workforce by approximately 16%, according to reports released on Wednesday. The decision comes as the company faces increasing pressure from investors and a more competitive digital advertising market. The move follows......
Concluded last week in Casablanca, Les Impériales Week 2026 once again brought together the entire communication ecosystem around a shared ambition: to evolve the standards of the sector. President of the Étoiles 2026 jury, Laurent Allias delivered a straightforward perspective on the......
Goldman Sachs upgraded Netflix from Neutral to Buy on Monday, raising its 12-month price target to $120 from $100, with analyst Eric Sheridan citing a "more favorable risk-reward setup" ahead of the streaming giant's first-quarter 2026 earnings on April 16. The new target implies upside......
In Casablanca, the 2026 edition of Les Impériales, held under the theme “Daba or Never,” highlights the profound transformations in the communication industry. In this context, Ibtissam Khazraji, Commercial Communication & Brand Director at Orange, delivered an analysis focused......