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Keywords: Automotive


Catalan delegation conducts economic mission in Morocco from May 27 to 29

A delegation of economic and institutional representatives from Catalonia, located in northeastern Spain, will undertake a mission to Morocco from May 27 to 29 to strengthen commercial and economic ties with the Kingdom. Organized by the Confederation of Employers of Catalonia (FDT) in collaboration......

Automotive industry in Morocco: the betrayal of consumers

In the face of a crippling economic crisis and the erosion of purchasing power, a disturbing trend has emerged among automotive companies in Morocco. Prominent players such as Auto Hall Maroc, Renault Maroc, Dacia, and Peugeot have adopted pricing strategies that can only be described as cynically exploitative. These......

Centrale Automobile Chérifienne launches third edition of Village Auto

Centrale Automobile Chérifienne (CAC), the official importer in Morocco for prestigious brands such as Volkswagen, Audi, ŠKODA, Porsche, Bentley, SEAT, and CUPRA, reaffirms its commitment to excellence and innovation in the automotive sector. Since its founding in 1929, the CAC has tirelessly......

Strengthening Morocco's industrial position through Chinese tire manufacturing

In recent years, Morocco has seen a notable increase in the number of Chinese tire manufacturers establishing their operations within the country. This surge is part of a broader strategy to attract foreign investment and diversify international partnerships, particularly in vital sectors such as the......

Morocco's automotive industry: Aiming for a sustainable future

Morocco is charting a course toward a greener and more autonomous automotive future. The Moroccan automotive industry, backed by public authorities, is undergoing a profound transformation with ambitious goals for local integration and the production of electric vehicle batteries. At the eighth edition......

Zeekr launches premium electric vehicles in Morocco

In a significant move for Morocco's electric vehicle (EV) landscape, Chinese manufacturer Zeekr has officially entered the market through a strategic alliance with Tractafric Motors Morocco. Established in 2021 by Geely Holding Group, Zeekr is introducing two premium electric models to meet the rising......

Morocco strengthens automotive sector with new agreements

Morocco is advancing its robust automotive industry, which consistently attracts global industry leaders. Recently, a coalition of Moroccan institutions, including key ministries and employment agencies, signed two agreements aimed at enhancing the sector through employment and training initiatives. The......

Strengthening Morocco’s Automotive Industry Through Strategic Partnerships

In Tangier, two significant partnership agreements were signed on Wednesday to enhance Morocco's automotive industry, as part of the 8th edition of the Automotive Meetings Tangier-Med. The first agreement involves the Ministry of Industry and Trade, the Ministry of Economic Inclusion, Small Business,......

Tesla's Moroccan Factory Rumor: Unraveling the Misinformation

What began as an April Fool's joke has escalated into widespread misinformation regarding Tesla's supposed investment in a factory in Morocco. Claims circulated widely on social media and various Moroccan news outlets that Tesla would establish its first African factory in Kenitra, with an investment......