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Nada Aboumejd Spotlights Industry transformation at Les Impériales Week in Casablanca

Casablanca is abuzz with activity as the 8th edition of Les Impériales Week unfolds, running from January 27 to February 2, 2025. Organized by the association Les Impériales, this highly anticipated event serves as a key gathering for professionals in communication, marketing, and media.......

Abdellatif Komat at Les Impériales Week: 'Human capital, a key driver of development'

The 8th edition of Les Impériales Week is in full swing in Casablanca, bringing together professionals from marketing, communication, and media under the theme "The Paradigm Shift – Business. People. Tech." Running until February 2, this flagship event delves into the transformative......

Les Impériales Week 2025: Shaping the future of communication and marketing

Casablanca is alive with energy as it hosts the 8th edition of Les Impériales Week, which began on January 27, 2025. This prestigious event has become a pivotal gathering for professionals in communication, marketing, and media. With this year’s theme, “The Paradigm Shift – Business.......

Anouar Sabri outlines new vision at Les Impériales Week

At the opening of the 8th edition of Les Impériales Week, Anouar Sabri, founding president of  "Les Impériales" association, shared his insights on this year's theme "The Paradigm Shift – Business. People. Tech." Speaking exclusively to Walaw, Sabri emphasized......

Stéphane Rutili appointed CEO of Allianz Trade in Morocco, bringing decades of expertise to the role

Allianz Trade, a global leader in credit insurance, has named Stéphane Rutili as its new Chief Executive Officer for Morocco, effective January 2025. Rutili steps into the role following the departure of Hicham Bensaid Alaoui, who concluded his tenure at the end of December 2024. With a career......

Casablanca to host the innovation-focused Impériales Week 2025

Casablanca is gearing up for a week of creativity and innovation with the 8th edition of Les Impériales Week, scheduled to take place from January 27 to February 2, 2025. This flagship event, now a cornerstone in the marketing and communication industries, promises an intensive week of discovery,......

Phishing alert: Sophisticated scam targets businesses through Facebook ads

Kaspersky experts have uncovered a new phishing scam targeting businesses advertising on Facebook. Cybercriminals are impersonating Meta for Business, the platform dedicated to enterprise users, and sending fraudulent emails claiming that the recipient’s page contains prohibited content. These......

Unilever expands regional influence with new Moroccan headquarters

Unilever has inaugurated its new offices at Casablanca Finance City (CFC), marking a significant expansion of its presence in Morocco. This strategic move builds upon the company's century-long history in the country and demonstrates its ongoing commitment to the North African market. The establishment......

Spanish enterprises shift operations to Morocco: A strategic exodus of 360 companies

In a significant business migration trend, over 360 Spanish companies have relocated their production facilities to Morocco, according to a recent report by the Spanish Institute for Foreign Trade and Investment (ICEX). This strategic move appears to be driven by companies seeking to navigate European......