Advertising

Keywords: COMMUNICATION


Les Impériales Week 2025: Shaping the future of communication and marketing

Casablanca is alive with energy as it hosts the 8th edition of Les Impériales Week, which began on January 27, 2025. This prestigious event has become a pivotal gathering for professionals in communication, marketing, and media. With this year’s theme, “The Paradigm Shift – Business.......

Pascal Cübb underscores the transformative power of communication at Les Impériales Week

Les Impériales Week 2025 commenced with a spectacular opening night, the Showreel Morocco, hosted at MEGARAMA Casablanca. This flagship event in the communication, advertising, and media sectors marked the beginning of a week dedicated to innovation and excellence. The evening showcased campaigns......

Anouar Sabri outlines new vision at Les Impériales Week

At the opening of the 8th edition of Les Impériales Week, Anouar Sabri, founding president of  "Les Impériales" association, shared his insights on this year's theme "The Paradigm Shift – Business. People. Tech." Speaking exclusively to Walaw, Sabri emphasized......

Showreel Morocco kicks off Les Impériales Week 2025 in Casablanca

The prestigious Showreel Morocco event marked the prelude to the highly anticipated Les Impériales Week 2025, taking place on Monday, January 27, at Megarama Casablanca. This exclusive evening spotlighted the shortlisted advertising campaigns vying for the coveted Les Étoiles 2025 awards.......

CESE unveils digital avatar “Rou’ya” to enhance citizen engagement

The Moroccan Economic, Social, and Environmental Council (CESE) has introduced its first-ever digital avatar, named “Rou’ya,” signaling a bold step toward modernizing institutional communication. This innovative initiative aims to bridge the gap between public institutions and Morocco’s......

Casablanca to host the innovation-focused Impériales Week 2025

Casablanca is gearing up for a week of creativity and innovation with the 8th edition of Les Impériales Week, scheduled to take place from January 27 to February 2, 2025. This flagship event, now a cornerstone in the marketing and communication industries, promises an intensive week of discovery,......

Casablanca hosts a transformative week for marketing, media, and communication professionals

Casablanca is poised to become the epicenter of marketing, media, and communication innovation as it hosts the 8th edition of "Les Impériales Week" from January 27 to February 2, 2025. Under the bold theme "The Paradigm Shift – Business. People. Tech.," this prestigious......

Les Impériales Week 2025: Advancing Morocco’s identity through technology and communication

The eighth edition of "Les Impériales Week" is set to make a remarkable return, reaffirming its mission while embracing broader ambitions and a deeper focus on communication, technology, and human capital. Anouar Sabri, the founding president of the "Les Impériales"......

Morocco launches nationwide 'Pass Jeunes' initiative to enhance youth opportunities

Morocco has rolled out its "Pass Jeunes" initiative nationwide, offering comprehensive benefits to young citizens through a digital platform. Minister of Youth, Culture, and Communication Mohamed Mehdi Bensaid announced the expansion during a ceremony in Rabat attended by ministers, political......