Keywords: Communication


Love Brand Morocco 2026: Coca-Cola remains Moroccans’ favorite beverage

In Casablanca, as part of Les Impériales Week 2026, the Love Brand Ceremony once again celebrated the brands that hold a special place in Moroccans’ hearts. At the top of the Beverages category, Coca-Cola stands out as the most loved brand, confirming a relationship built over several decades. A......

Les Impériales Week 2026: between tributes, distinctions and international ambitions for the sector

In Casablanca, the closing ceremony of Les Impériales Week 2026 marked a highlight for the entire ecosystem of communication, marketing, and media. Between recognition of careers, intergenerational transmission, and international openness, this edition confirms the maturity of a sector undergoing......

Les Impériales 2026: a fourth day dedicated to the key challenges of the industry

In Casablanca, the fourth day of Les Impériales Week 2026 serves as a pivotal moment in the scientific program. Designed as a consolidation sequence, it marks the transition from analytical reflection to a more operational approach, bringing together experts, advertisers, and creatives around......

Les Impériales 2026: Inwi confirms its leadership at Love Brand Morocco

In Casablanca, Les Impériales Week 2026 once again honored the brands that shape the collective imagination of Moroccans. Among them, Inwi stands out as one of the most emblematic players, occupying first place in the Telco & Tech category, while also topping the Moroccan Love Brand ranking. A......

Love Brand Morocco 2026 a celebration of Moroccans’ favorite brands

A highlight of Les Impériales Week 2026, the Love Brand Ceremony 2026 brought together, in a convivial atmosphere, agencies, advertisers, creatives, and media to celebrate the brands that create a genuine emotional connection with Moroccans. The Love Brand Morocco ranking is based on a study......

“We must build brands, not just campaigns”: Aissam Fathya challenges the sector

On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Aissam Fathya shared, in a statement, the key highlights of an event that confirms its strong foothold in the Moroccan professional landscape. A launch under the banner of Moroccan creativity As tradition......

Les Impériales Week 2026: a mature edition moving from vision to action

On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Anouar Sabri gave an exclusive statement to Walaw, reflecting on the evolution of an event that has now established itself as a key reference point for marketing and communication professionals in Morocco. A......

Les impériales week 2026: a strategic opening day at the heart of Casablanca

In Casablanca, Les Impériales Week 2026 enters its active phase today with an opening day designed as a true anchor point for the entire ecosystem. Held from March 30 to April 5, the event stands as a crossroads where decision-makers, agencies, advertisers, and experts gather to......

Qualcomm patents define core technologies behind global 5G networks

Qualcomm has developed a broad portfolio of 5G patents that address critical aspects of next generation wireless networks, including security, positioning, ultra reliable communication, spectrum use, and power efficiency. These technologies underpin key functions required for large scale deployment and......