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Keywords: Marketing


Radouane Yahia: Rethinking education to tackle the challenges of modern marketing

Casablanca welcomes the 8th edition of Les Impériales Week, a major event for marketing, communication, and media professionals. Under the theme “The Paradigm Shift – Business. People. Tech.”, this year’s gathering runs until February 2, offering a dynamic platform for......

Les Imperials Week 2025 closes with a bold vision for Morocco’s future

The 8th edition of Les Impériales Week concluded in grand style, marked by inspiring speeches and memorable moments. Held under the theme “The Paradigm Shift – Business. People. Tech.,” the event brought together key players in communication, marketing, and media, transforming......

Nada Aboumejd Spotlights Industry transformation at Les Impériales Week in Casablanca

Casablanca is abuzz with activity as the 8th edition of Les Impériales Week unfolds, running from January 27 to February 2, 2025. Organized by the association Les Impériales, this highly anticipated event serves as a key gathering for professionals in communication, marketing, and media.......

Love Brand 2025: Morocco’s favorite brands and personalities revealed

The long-awaited results of the Love Brand study have been unveiled during the Love Brand Ceremony on Wednesday, January 29, 2025, as part of Les Impériales Week 2025. This research highlights the most beloved brands, personalities, and influencers among Moroccans. Conducted by Imperium, the......

Abdellatif Komat at Les Impériales Week: 'Human capital, a key driver of development'

The 8th edition of Les Impériales Week is in full swing in Casablanca, bringing together professionals from marketing, communication, and media under the theme "The Paradigm Shift – Business. People. Tech." Running until February 2, this flagship event delves into the transformative......

Mehdi Tazi: The pivotal role of marketing in shaping Morocco’s economy

The economic capital of Morocco comes alive with the eighth edition of Les Impériales Week, a pivotal event for marketing, communication, and media professionals. Centered around the theme "The Paradigm Shift – Business. People. Tech.," this gathering, running until February 2,......

Les Impériales Week 2025: Shaping the future of communication and marketing

Casablanca is alive with energy as it hosts the 8th edition of Les Impériales Week, which began on January 27, 2025. This prestigious event has become a pivotal gathering for professionals in communication, marketing, and media. With this year’s theme, “The Paradigm Shift – Business.......

Casablanca to host the innovation-focused Impériales Week 2025

Casablanca is gearing up for a week of creativity and innovation with the 8th edition of Les Impériales Week, scheduled to take place from January 27 to February 2, 2025. This flagship event, now a cornerstone in the marketing and communication industries, promises an intensive week of discovery,......

Casablanca hosts a transformative week for marketing, media, and communication professionals

Casablanca is poised to become the epicenter of marketing, media, and communication innovation as it hosts the 8th edition of "Les Impériales Week" from January 27 to February 2, 2025. Under the bold theme "The Paradigm Shift – Business. People. Tech.," this prestigious......