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Keywords: TRANSFORMATION


Agadir launches AI chatbot to transform citizen communication

Agadir has taken a significant step towards digital transformation by announcing plans to implement a Unified Intelligent Command Center (CCIU) with an AI chatbot interface. The city has issued a call for tenders to select a provider for the project, which has a budget exceeding MAD 5 million ($500,000). Enhancing......

Influence marketing in Morocco: a revolution inspired by MrBeast?

The global success of MrBeast’s recent campaign—mobilizing 3,000 creators across 84 countries to raise $40 million for clean water access—has sparked a critical question for Morocco: can the kingdom harness its creator ecosystem to orchestrate campaigns of similar scale and impact? While......

UM6P spearheads pan-African initiative to drive Africa’s transformation

University Mohammed VI Polytechnic (UM6P), in partnership with key organizations, has launched "Lead," a pan-African initiative aimed at advancing Africa's growth by fostering public policy excellence and institutional development. A collaborative effort for change The initiative, hosted......

Nokia to power Medusa submarine cable linking Morocco and Europe

Nokia has announced its contract to supply cutting-edge technology for the Medusa submarine cable, a landmark project aimed at enhancing digital connectivity between Europe and North Africa. The Finnish telecommunications giant will deploy its 1830 GX platform and ICE7 coherent optics, enabling efficient,......

HM King Mohammed VI highlights Morocco's economic growth and water security initiatives

In his Throne Day speech commemorating the 26th anniversary of his ascension to the throne, His Majesty King Mohammed VI outlined Morocco's significant economic transformation and progress in addressing water security challenges. The monarch emphasized the nation’s achievements in industrial......

Morocco Proposes International Fund to Boost Africa’s Food Security

At the United Nations Food Systems Summit (UNFSS+4) in Addis Ababa, Morocco presented a bold initiative to create an international fund aimed at strengthening food security across Africa. The proposed fund, unveiled by Ahmed El Bouari, Morocco’s Minister of Agriculture, is envisioned as a collaborative......

Morocco to invest $8 billion in nationwide 5G rollout by 2030

Morocco has set an ambitious goal to achieve 85% 5G coverage by 2030, announcing an investment of MAD 80 billion ($8 billion) as part of its national digital transformation strategy. This major initiative was unveiled during the National Telecommunications Regulatory Agency (ANRT) board meeting, held......

World Cup 2030: Nadia Fettah says Morocco could create over 100,000 jobs per year

Morocco’s co-hosting of the 2030 FIFA World Cup alongside Spain and Portugal is expected to create more than 100,000 new jobs annually, according to Morocco’s Minister of Economy and Finance, Nadia Fettah. Speaking at the 8th edition of the Morocco Today Forum (MTF), held under the High......

Morocco’s 2030 World Cup to create over 100,000 jobs annually and drive economic growth

Morocco’s co-hosting of the 2030 FIFA World Cup with Spain and Portugal is expected to generate more than 100,000 jobs annually while boosting the nation’s economic growth by 1.7%, announced Economy and Finance Minister Nadia Fettah during the eighth Morocco Today Forum (MTF) in Rabat. Transformative......