Former BMW Executive Appointed to Spearhead Morocco's Investment Strategy

In a significant move to enhance Morocco's economic landscape, King Mohammed VI has appointed Karim Zidane as Minister Delegate for Investment, Convergence, and the Evaluation of Public Policies (MICEPP), marking a strategic shift in the nation's approach to investment and governance.

Zidane, who succeeds Mohcine Jazouli, brings over three decades of automotive industry expertise from Germany to his new role in Prime Minister Aziz Akhannouch's cabinet. His appointment signals Morocco's commitment to modernizing its investment framework and strengthening its position in the global market.

The newly appointed minister's background presents a unique combination of technical prowess and international experience. As a mechanical engineer who specialized in gasoline engine development at BMW, Zidane's portfolio includes managing cutting-edge sustainability projects and navigating complex global markets.

At MICEPP, established in 2022, Zidane will oversee several critical responsibilities:

- Coordinating government initiatives to attract domestic and foreign investment
- Developing comprehensive sectoral strategies
- Streamlining business regulations
- Supporting investor relations
- Evaluating national and sectoral policies
- Ensuring alignment with Morocco's development objectives

His appointment comes at a crucial time as Morocco seeks to diversify its economy and reduce dependence on traditional industries. The ministry's mandate includes simplifying regulations and enhancing the country's appeal to international businesses, while ensuring coherent implementation of public policies across government bodies.

Zidane's journey from Souk Elarbaa to the upper echelons of European industry mirrors Morocco's own aspirations for economic transformation. His dual cultural perspective having been born in Morocco and educated in Germany—positions him uniquely to bridge international investment partnerships while maintaining sensitivity to local contexts.

This strategic appointment reflects Morocco's broader vision to modernize its economy through expertise-driven leadership and international best practices. As the country continues to position itself as a competitive investment destination, Zidane's extensive experience in innovation and project management is expected to play a pivotal role in shaping Morocco's economic future.