Samsung Unveils Achraf Hakimi as Galaxy Brand Ambassador, Inspiring Global Innovation

Dubai, United Arab Emirates -- Samsung Electronics Middle East and North Africa (MENA) has announced the appointment of international footballer Achraf Hakimi as the new brand ambassador for Galaxy. This strategic collaboration marks the launch of the highly anticipated "The Next Big Thing Is You" campaign, which aligns the Galaxy brand with Hakimi's remarkable journey, embodying passion for football and commitment to the sporting community.

A Perfect Partnership of Technology and Talent

The partnership with Achraf Hakimi highlights the seamless alignment between his values and the core characteristics of Samsung Galaxy. The Galaxy lineup has become synonymous with innovation, harmoniously blending advanced features and elegant design. As the ultimate health companion, Galaxy products incorporate cutting-edge AI health technologies, including the Galaxy Watch7, which offers precise health tracking and fitness guidance, enabling Hakimi to easily and intelligently manage his well-being.

Galaxy is also redefining connectivity as a social facilitator, with state-of-the-art productivity tools and Galaxy AI fostering effortless communication and collaboration. This allows Hakimi to stay connected with his team and fans worldwide. Moreover, the sleek design of Galaxy devices allows him to express his personal style and individuality - attributes that deeply resonate with Hakimi, a global football icon.

Vision and Inspiration

Omar Saheb, Regional Vice President of Marketing and Online Business at Samsung Electronics MENA, emphasized the strategic partnership's goal: "Our aim is to inspire a new generation of consumers to explore the transformative potential of Galaxy technology alongside Achraf Hakimi. He is a true icon representing the fusion of athleticism, community, and inspiration. We believe this partnership will help Galaxy users unlock their full potential."

Recognized as one of the world's best defenders, Hakimi has achieved remarkable feats, including leading Morocco to the 2022 World Cup semi-finals, earning the "World Best Player XI" title in 2022, and winning a bronze medal at the 2024 Olympics. Beyond the field, his work as founder of the Achraf Hakimi Foundation demonstrates his commitment to empowering youth and promoting social innovation.

A Personal Perspective

"Joining the Galaxy family is an immense honor," Hakimi stated. "Samsung's commitment to innovation, style, and community perfectly reflects my journey on and off the field. Football has taught me the importance of perseverance, solidarity, and self-expression - values that deeply resonate with Samsung's vision. Through this partnership, I hope to inspire people across the region to embrace their unique paths and push their boundaries, just as I strive to do every day. Together with Samsung Galaxy, we prove that 'The Next Big Thing Is You'."

The campaign will feature exclusive content and captivating narratives that highlight the perfect harmony between Hakimi's journey and Galaxy's transformative technology, underlining a shared vision of encouraging individual success.

About Samsung Electronics

Samsung continues to inspire the world and shape the future with transformative ideas and technologies. The company redefines multiple technological universes, from televisions and smartphones to wearable devices, tablets, home appliances, and network systems, while offering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners.