Tesla establishes its first African factory in Morocco

Tesla has officially announced its establishment in Morocco, marking the company’s first African factory in the free zone of Kénitra, near the Tanger Med port. This strategic project, previously kept under wraps, is valued at $5 billion and is expected to create around 25,000 jobs, with an annual production capacity of 400,000 vehicles.

The new factory will cover an area of 300 hectares and will produce the Model Y as well as a new compact model priced at $25,000, aimed specifically at emerging markets. This significant industrial investment underscores Morocco's growing importance in the global automotive landscape.

A geopolitical and logistical choice

Elon Musk’s decision to locate the factory in Morocco is strategic. He describes it as a "strategic hub for Africa and the Arab world." Musk highlights the quality of the local workforce, the country's political stability, and, notably, the efficiency of its logistical infrastructure. The Tanger Med port, a showcase of Morocco's maritime capabilities, plays a crucial role in this decision.

This announcement solidifies Morocco's position among major automotive producers. Following the footsteps of Renault and Stellantis, Tesla's arrival further enhances the country's industrial appeal, establishing Morocco as a key player in global automotive production.

Technology, jobs, and energy transition

Tesla's investment in Morocco is not solely about capital influx; it also promises significant technology transfers in advanced sectors such as battery production and onboard electronics. According to Karim Tazi, president of the Federation of Mechanical and Metallurgical Industries, this establishment paves the way for an upgrade of the national industrial fabric.

The project aligns with Morocco's green strategy, emphasizing decarbonization, renewable energy, and clean mobility. The arrival of Tesla bolsters the country's industrial sovereignty amid an ongoing energy transition.

Construction is set to begin in September 2025, with production slated for late 2027. If the timeline is adhered to, the first "Made in Morocco" models could roll off the assembly lines by early 2028, heralding a new era for the national industry and sending a strong signal across the continent.