TikTok Driving Purchasing Power of Gen Z Women
The short-video app TikTok has captured the attention of Gen Z women, influencing their spending habits and financial behavior more than their male counterparts.
TikTok’s grip on young women in the U.S. is strong – 75% of Gen Z females are scrolling through the app, compared to 62% of Gen Z males, per a recent Morning Consult survey. This disparity sheds light on why women are spearheading trends in spending. Gen Z women are more disposed to buying products promoted by TikTok influencers, from beauty items to home goods.
According to the survey, 53% of Gen Z women have purchased beauty products featured on TikTok versus just 13% of men. Outpacing men, women also splurge the most on fashion accessories, jewelry, home decor, clothing, and shoes promoted on the platform.
TikTok tastemaker videos and influencer “hauls” showcase aspirational lifestyles to impressionable young followers. But the façade of wealth can obscure financial realities – Gen Z’s non-mortgage debt has nearly doubled since 2021 to over $21,000 per person. While TikTok may be driving the purchasing power of young women today, the long-term impacts on their financial health remain to be seen.
Lire aussi
Latest News
- 10:50 Egyptian comedic genius Soliman Eid passes away at 64
- 10:20 Morocco evacuates 369 citizens amid Gaza crisis
- 09:50 UNESCO recognizes Ibn Toufail's medical poem as a vital part of global heritage
- 09:20 Morocco and Mauritania forge partnership for Nouakchott Stock Exchange
- 08:50 Morocco prepares for AFCON 2025 with extensive infrastructure projects
- 08:20 Morockshow festival: A unique musical collaboration in Marrakech
- 07:50 Mahmoud Khalil highlights threats to US civil liberties from ICE detention