2024 Hip-Hop Milestones: From Billboard Arabia Triumphs to Industry Upheavals

In 2024, the hip-hop landscape witnessed significant transformations across continents, marked by remarkable achievements and notable controversies. The year brought forth groundbreaking moments in both the Moroccan and American rap scenes, showcasing the genre's evolving dynamics and cultural impact.

Morocco's hip-hop scene gained international recognition at the inaugural Billboard Arabia Music Awards. ElGrande Toto emerged as a dominant force, securing three prestigious awards including Top Arabic Hip-Hop Song and Artist of the Year. His success was amplified by a public confrontation with former government head Abdelilah Benkirane, which Toto skillfully leveraged to promote his upcoming album "SALGOAT." Alongside him, Houda "Khtek" Abouz made history by claiming the Top Arabic Hip-Hop Female Artist award, reinforcing her dual role as both an artist and women's rights advocate.

The American hip-hop scene experienced one of its most intense musical rivalries when Kendrick Lamar and Drake engaged in a highly publicized feud. The conflict escalated through a series of tracks, beginning with "Like That" and culminating in Lamar's "Not Like Us," which shattered Spotify's single-day US streaming record with 6.59 million streams. The controversy extended beyond music when Drake's company challenged Universal Music Group over the track's streaming numbers.

The year also marked significant shifts in the industry's power structure. Kanye West's collaborative projects "Vultures" and "Vultures 2" received lukewarm responses, while emerging artist Doechii captured attention with her innovative Tiny Desk performance, blending jazz, rock, and hip-hop elements. SZA and Kendrick Lamar's collaborations on Lamar's album "GNX" showcased their artistic synergy, prompting calls for a joint album.

The industry faced a profound shake-up with the arrest of Sean "Diddy" Combs, a development that sparked crucial discussions about accountability within the music business. This event symbolized a significant shift in the industry's power dynamics and highlighted ongoing concerns about transparency and justice in the entertainment world.

This comprehensive overview reflects a year of transformation in hip-hop, demonstrating the genre's continued evolution and its power to influence cultural conversations across borders. From Morocco to North America, 2024 proved to be a year of significant achievements, fierce competitions, and institutional changes in the hip-hop community.