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Agadir emerges as a top tourist destination for British travelers

Monday 24 March 2025 - 10:40
Agadir emerges as a top tourist destination for British travelers

Agadir, with its golden beaches, relaxed atmosphere, and warm hospitality, stands out as an essential tourist destination increasingly favored by British visitors, according to The Telegraph in its Sunday edition.

Morocco has seen a 20% increase in visitor numbers last year, reinforcing its status as Africa's most visited country. Agadir, located on the Atlantic coast, is particularly experiencing a surge in popularity, as highlighted by the publication.

British Airways began operating flights to Agadir last year, reporting a staggering 308% increase in interest for this destination, the newspaper notes.

The city's allure lies primarily in its expansive curved beach, lined with sun loungers and beach huts, where visitors can bask in the sun or engage in surfing, a hallmark activity of the region. The shoreline also offers picturesque horseback and camel rides, adds the daily publication.

However, Agadir is not solely defined by its idyllic coastline. The city features a tranquil marina, quality hotel offerings, and a thriving culinary scene. From the hill overlooking Agadir, the panoramic view reveals not only the city's expanse but also significant infrastructure projects indicative of its ongoing development.

Indeed, Agadir is undergoing a transformation, with major investments planned in anticipation of significant sporting events, including the Africa Cup of Nations and the 2030 World Cup.

In addition to its myriad cultural sites and exceptional restaurants, the city's strategic location facilitates easy excursions to Essaouira and the Draa Valley, ensuring that Agadir is the "ideal" destination for a week in the sun.


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