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Coca-Cola Food Festival brings music, gastronomy and culture to Morocco
Casablanca, Morocco – September 8, 2025: Coca-Cola brought its Real Magic philosophy to life through the Coca-Cola Food Festival, a traveling celebration that lit up five major cities across the Kingdom. Blending music, gastronomy, and cultural experiences, the festival offered unforgettable moments built around a simple trilogy: the perfect time, the perfect meal, and an ice-cold Coca-Cola.
From its opening weekend in Casablanca on July 19 to the grand finale in Agadir on August 31, the event highlighted Coca-Cola’s strong presence in Morocco while showcasing the country’s energy, creativity, and cultural richness. Designed as a multisensory journey, the festival celebrated human connections, the joy of sharing, and the magic of togetherness.
Renowned Moroccan artists including Benny Adam, Stormy, Salma Shirin, Mohamed Atef, Lhor, Larbi Imghrane, Lbenj, and the iconic Muslim energized audiences from north to south. Top local DJs amplified the atmosphere with vibrant sets. At the same time, festival-goers enjoyed a wide range of Moroccan culinary specialties prepared by local chefs and entrepreneurs. Star chefs like Chef Simo and Chef Laaroubi reinvented traditional dishes, such as the famous Rfissa, turning them into modern, convivial experiences to enjoy with Coca-Cola.
Interactive games, immersive installations, and family-friendly activities ensured memorable experiences for all participants. With every shared meal and performance, the unmistakable taste of Coca-Cola became part of the celebration.
“Coca-Cola Food Festival Morocco is a vibrant tribute to the rhythm, diversity, and cultural magic of this country,” said Charbel El-Beyrouthy, General Manager of Coca-Cola Morocco. “The public’s enthusiasm and the positive energy of the event perfectly reflected the magic of human connections. We are grateful to everyone who helped make this festival an unforgettable experience.”