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Showreel Morocco kicks off Les Impériales Week 2025 in Casablanca
The prestigious Showreel Morocco event marked the prelude to the highly anticipated Les Impériales Week 2025, taking place on Monday, January 27, at Megarama Casablanca. This exclusive evening spotlighted the shortlisted advertising campaigns vying for the coveted Les Étoiles 2025 awards. Spanning eight categories and 27 subcategories, the showcase offered a comprehensive glimpse into the most notable creative achievements of the Moroccan advertising industry in 2024.
The event provided a unique platform for industry professionals to experience these standout campaigns on the big screen, celebrating their creativity, originality, and impact. It served as an unmissable gathering for Morocco’s advertising ecosystem, enabling attendees to assess current trends and track the sector’s evolution.
A highlight of the evening was the Professional Vote, granting participants the opportunity to actively contribute to the selection of the most exemplary campaigns. This voting process underscored the value of expertise and collaboration within the industry, empowering professionals to recognize and reward the most innovative and relevant projects.
Attending the Showreel Morocco was more than just a viewing experience; it was an immersive journey into the heart of Moroccan advertising. It offered attendees the chance to network with key players in the field, exchange insights, and celebrate creative excellence. The event also set an inspiring tone for the start of Les Impériales Week 2025, fostering a sense of anticipation and engagement.
Held at Megarama Casablanca, the event brought together advertisers, agencies, and creatives with a shared mission: to honor the innovation and vitality of Morocco’s communication sector.