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Hajar Alafifi: Leading OCP Africa’s Vision for Agricultural Transformation

OCP Africa has appointed Hajar Alafifi as its new CEO, effective September 1, marking a strategic milestone in the organization’s ambition to revolutionize agriculture across the continent. This decision brings a globally accomplished executive back to Morocco to lead a vision focused on sustainable......

TCE launches its first African office at Casablanca’s Mohammed V Airport

TCE has officially opened its inaugural African office at Casablanca Mohammed V Airport (CMN), marking a pivotal milestone in the company’s global expansion strategy. This move aligns with Morocco’s ambitious “Airports 2030” plan, which envisions transforming the country into......

Egyptian tech firm 2B launches first store in Morocco, driving North African expansion

Egyptian technology and IT solutions provider 2B has officially inaugurated its first retail store in Casablanca, marking a significant step in its strategy to expand across North Africa. This move follows the company’s successful operations in Egypt, Saudi Arabia, and China, and aims to provide......

The story behind Spain's most iconic supermarket jingle

The catchy "Mercadooona, Mercadona" jingle has become inseparable from Spain's most popular supermarket. Played across all 1,637 Mercadona stores, it’s a tune that millions recognize instantly. But how did it come to life, and who was behind its creation? A five-minute inspiration The......

Morocco’s TGCC eyes Gabon’s infrastructure projects in strategic expansion

Gabon’s President Brice Clotaire Oligui Nguema recently hosted Mohammed Bouzoubaa, CEO of Morocco’s leading construction group TGCC, to discuss key infrastructure projects aimed at modernizing the country. The talks centered on priority initiatives, including university hospital centers,......

Samskip launches Morocco’s first sustainable container route to the UK and Netherlands

Samskip has introduced its Moroccan Reefer Service, a groundbreaking shortsea container route connecting Agadir and Casablanca with the UK and the Netherlands. Designed to serve Morocco’s fresh produce sector, this service delivers the fastest door-to-door transit times available, offering an efficient......

Moroccan entrepreneur Asmaa Gacem rescues Italian football club AC Prato from collapse

Moroccan-Italian business leader Asmaa Gacem has officially taken full control of Italian football club AC Prato, acquiring 100% of its shares from Humanativa Group through her Florence-based holding company Finres SpA. The €800,000 deal transfers not just ownership but also full financial responsibility.......

Casablanca hosts over 500 architects to shape Morocco's architectural future

On June 21, the National Council of the Order of Architects convened its annual General Assembly in Casablanca, bringing together over 500 architects, including the presidents of the 13 regional councils and their elected members. The gathering served as a platform to review achievements, tackle pressing......

Rabat Business School and AXA Services Maroc forge partnership to advance youth employability

Rabat Business School (RBS), a leading institution within the International University of Rabat (UIR), has joined forces with AXA Services Maroc to bridge the gap between academia and the labor market, fostering employability for young Moroccan graduates. The partnership was formalized during a recent......

Strengthening business responsibility for human rights in Arab-African cooperation

The Interministerial Delegation for Human Rights (DIDH) shared the outcomes of the Arab-African Forum on Business and Human Rights held in Marrakech on June 24-25. This took place during a high-level panel in Geneva, alongside the 59th session of the Human Rights Council. Mohamed El Habib Belkouch,......

Royal Air Maroc announces new direct routes to Zurich, N’Djamena, Sal Island, and Munich

Royal Air Maroc (RAM), Morocco’s national carrier, will introduce four new direct international routes from Casablanca starting September 2025. This move aligns with RAM’s strategy to expand its global network and reinforce connections between Morocco, Europe, and Africa. New destinations......

Morocco at the heart of US-Africa tripartite cooperation

As African nations and the United States gather in Luanda, Angola, for the US-Africa Business Summit, Morocco emerges as a central figure in advancing triangular cooperation and fostering deeper African integration. This leadership role, guided by King Mohammed VI, positions Morocco as a dynamic force......

Maroc Telecom adopts unified governance model to enhance strategic agility

Maroc Telecom has officially transitioned to a unified governance structure, consolidating its leadership into a streamlined Board of Directors. This significant shift was approved during the company’s Extraordinary General Assembly on June 18, 2025, marking a new chapter in its strategic evolution. End......