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TECNO launches Pan-African “Power Your Moment” campaign for AFCON 2025
TECNO, the official global partner of AFCON Morocco 2025, has unveiled its continent-wide campaign, “Power Your Moment”, celebrating the energy, passion, and defining achievements that make the Africa Cup of Nations iconic. The campaign emphasizes how TECNO’s AI-driven technology ecosystem enhances the daily lives of young Africans and supports them in reaching their full potential.
At the center of the campaign is a new musical brand film featuring Afrobeats star Joeboy, who serves as the TECNO Power Moment Featured Artist. His original soundtrack energizes the campaign and connects with Africa’s youthful spirit. The film highlights four emotional themes: Power Your Joy, Power Your Rise, Power Your Future, and Power Your Creativity, illustrating how TECNO AI tools help young Africans seize meaningful moments.
From students studying efficiently with TECNO AI assistance to entrepreneurs advancing their businesses, and from families enjoying immersive match-day experiences to creators enhancing their content production, the campaign showcases authentic stories of ambition and innovation.
TECNO is extending the campaign beyond screens with Pop-Up Stores and Fan Zones in AFCON host cities, allowing fans to explore smartphones, wearables, laptops, and AI-powered devices. Exclusive AI features during the tournament will help fans capture, create, and share their experiences in engaging ways.
A #PowerYourMoment Pan-African creator initiative will run from November 28 to December 5, inviting young creators to interpret the campaign’s themes through videos and photos. A parallel TikTok LIVE challenge (Nov 28–Dec 11) in Morocco, Algeria, and Egypt provides a platform for participants to showcase creativity and achievement. The top 60 creators will be invited to Morocco to attend the AFCON Opening Ceremony, experience TECNO Pop-Up Stores, play an exhibition match with AFCON legends, and join the exclusive TECNO GLORY NIGHT gala.
Through “Power Your Moment,” TECNO combines technology, culture, and aspiration to inspire African youth to embrace opportunities and redefine their journeys with AI-powered innovation.