Advertising

Culture & Leisure


Morocco launches national film archive to preserve cinematic heritage

The Moroccan Cinematheque officially opened its doors in Rabat on Saturday, marking a significant milestone in the country's cultural landscape. Located within the Moroccan Cinematographic Center, this new institution was inaugurated by Mohamed Mehdi Bensaid, Minister of Youth, Culture and Communication,......

Forgotten Potter treasure: First edition rescue brings €25,000 at auction

A remarkable discovery in England has transformed what could have been landfill waste into a valuable literary asset. A rare first edition copy of "Harry Potter and the Philosopher's Stone" emerged from a deceased person's belongings, ultimately selling at auction for £21,000......

French director brings Camus's existential masterpiece to Morocco's sun-drenched landscape

François Ozon has chosen Morocco as the filming location for his upcoming adaptation of Albert Camus's renowned novel "The Stranger" (L'Étranger). Production is set to commence in April, utilizing Morocco's natural Mediterranean landscapes as the backdrop for this......

Moroccan cinema gains momentum as six films receive prestigious Doha funding

In a significant boost to Moroccan cinema, six diverse film projects have secured grants from the Doha Film Institute (DFI) during its Fall 2024 funding cycle. These projects are part of a broader selection of 47 films from 23 countries receiving support through this prestigious program. The Moroccan......

Achraf Hakimi: A national icon and Morocco’s most beloved figure in 2025

The 2025 edition of the Love Brand study has unveiled an undeniable trend: Achraf Hakimi is the most cherished personality among Moroccans. Announced during the Love Brand Ceremony held on Wednesday, January 29, as part of Les Impériales Week 2025, this ranking highlights the Moroccan public’s......

Marrakech sets record with historic storytelling marathon

In an extraordinary celebration of culture and creativity, Marrakech has achieved a Guinness World Record for the longest storytelling session, lasting an impressive 80 hours and 35 minutes. This remarkable event, which took place during the Marrakech International Storytelling Festival from January......

Marrakech Sets Guinness World Record for Longest Storytelling Session at Jamaâ el Fna

Marrakech, once again, showcased its cultural brilliance by making its mark in the Guinness World Records. The city hosted the longest storytelling session ever recorded, lasting 80 hours and 35 minutes. This remarkable feat took place during the International Storytelling Festival of Marrakech, held......

Macron to address Louvre concerns amid museum condition warnings

French President Emmanuel Macron plans to visit the Louvre Museum on Tuesday following concerns raised about the deteriorating state of the iconic cultural institution. The visit comes shortly after the museum’s director issued a memo highlighting significant challenges impacting both visitors......

Discover the magic of Morocco’s chwa: A feast for the senses  

When it comes to barbecue, Morocco’s chwa is in a league of its own. It’s not just about the food—though the food is undeniably spectacular—it’s about the entire experience. From the vibrant atmosphere to the rich cultural immersion, chwa is a celebration of Morocco’s......

Berlin Film Festival 2025: A showcase of cinematic brilliance and political undertones

The 75th Berlin International Film Festival has unveiled its competition line-up, featuring a diverse array of 19 films vying for the prestigious Golden Bear prize. From poignant political documentaries to nostalgic homages to 1960s spy cinema, this year's selection underscores the festival's......

Ilias Selfati: Bridging Moroccan Traditions and Contemporary Art Through Minimalism  

Themes of childhood, discovery, and nature define Selfati’s globally acclaimed work   In the vibrant cultural hub of Tangier, Moroccan artist Ilias Selfati has carved a unique niche in the world of contemporary art. Known for his minimalist style and profound emotional depth, Selfati’s......

Moroccan pop star and designer launch groundbreaking fashion brand

Renowned Moroccan singer Saad Lamjarred and esteemed designer Issam Wachma have unveiled their collaborative fashion venture, SW, at Casablanca's historic Sacred Heart Cathedral. The launch event masterfully merged musical performance with haute couture, showcasing a collection that harmonizes Lamjarred's......

Celebrating Amazigh New Year 2975: A Visit to the Agadir Ida-Outanane Craft Fair

The Prime Minister of Morocco, Aziz Akhannouch, visited the Agadir Ida-Outanane Craft Fair on Monday, which took place from January 11 to 17 in celebration of the Amazigh New Year 2975. Accompanied by several key figures, including the Secretary of State for Craftsmanship and Social Economy, Lahcen Essaadi,......