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Keywords: Adidas
Adidas is set to become the official kit supplier of Olympique de Marseille once again, marking the return of one of football’s longest-standing commercial partnerships. The German sportswear company is expected to replace Puma beginning with the 2028/29 season, signaling a new chapter for the......
Adidas is strengthening its position in the global sportswear market as the FIFA World Cup continues to generate significant commercial opportunities for major athletic brands. The German company has benefited from the strong international exposure provided by the tournament, reinforcing its brand visibility......
The official match ball used at the 2026 FIFA World Cup, the Adidas Trionda, has become the subject of growing debate after several football experts suggested its design may be contributing to the tournament's unusually high number of goals. As the competition progresses, goalkeepers have repeatedly......
Adidas saw its share price rise after an exceptional performance by Kenyan runner Sabastian Sawe at the London Marathon, where he delivered a record-breaking run that drew global attention from both the sports and financial sectors. Sawe completed the 42.2-kilometre race in under two hours, a landmark......
Between cultural influence, aspirations to international standards, and evolving lifestyles, global brands occupy a strategic place in the Moroccan market. Some manage to go beyond mere notoriety to become part of consumers’ daily lives. This is the case for Adidas, ranked 3rd in the International......
Each year, the Love Brand study presented during Les Impériales reveals the brands that generate the most attachment among Moroccan consumers. In a fashion and apparel sector marked by international trends, sports influence, and rapidly evolving styles, Adidas stood out by ranking second in the......
Puma SE has introduced a high-end $260 training shoe designed for the rapidly growing Hyrox fitness segment, betting on new performance categories to offset heavy financial setbacks. The German sportswear brand unveiled its Deviate Nitro Elite Hyrox model on February 19, coinciding with the release of......
European stocks climbed on Friday, capping off their strongest January rally in years as robust earnings from Adidas and Swatch bolstered investor confidence amid lingering concerns over geopolitical tensions and U.S. trade policies. The pan-European STOXX 600 index rose in early trading and headed......
Adidas, the German sportswear giant, has unveiled plans to repurchase up to 1 billion euros ($1.2 billion) of its own shares in 2026. This move follows a stellar close to 2025, marked by record annual revenues. The program, set to kick off in early February, will draw from anticipated cash flows and......