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Messi's Adidas F50 'Triunfo Estelar' Campaign Showcases Rising Moroccan Talent

In a striking collaboration between football icon Lionel Messi and Adidas, the new F50 "Triunfo Estelar" campaign has put the spotlight on emerging talent, including Morocco's Eliesse Ben Seghir. The initiative, which promotes a special edition of soccer boots, brings together a select......

Bella Hadid Expresses Shock and Dismay Over Adidas Campaign

In a startling turn of events, renowned American model Bella Hadid found herself at the center of an unanticipated controversy following her participation in a recent Adidas advertising campaign. The campaign, which aimed to promote the retro SL72 trainers, inadvertently drew connections to the tragic......

Adidas Severs Ties with Bella Hadid Amid Middle East Controversy

In a move that has ignited widespread debate, German sportswear manufacturer Adidas has terminated its collaboration with Palestinian-American supermodel Bella Hadid for an advertising campaign featuring the SL72 sneakers. This decision comes in the wake of criticism from the Israeli government, citing......

Adidas Drops Bella Hadid from Campaign Following Israeli Backlash

In a surprising turn of events, Adidas has decided to modify its advertising campaign for the iconic SL72 trainers following criticism from Israel regarding the involvement of American model Bella Hadid. The sportswear company, headquartered in Germany, announced it would be revising the campaign in......

Adidas Investigates Bribery Allegations in China: A Deep Dive into Compliance Breaches

Adidas has launched an intensive investigation into its Chinese operations following the receipt of an anonymous letter alleging significant compliance violations, according to a report by the Financial Times on Sunday. On June 7, the German sportswear company received a detailed whistleblower complaint......

Adidas Celebrates Moroccan Artistry with Stunning T-Shirt Collection

In a groundbreaking initiative paying homage to Morocco's rich cultural tapestry, global sportswear powerhouse Adidas has unveiled a captivating collection of t-shirts in collaboration with the Ministry of Youth, Culture, and Communication. This remarkable partnership celebrates the nation's......

Balenciaga's "Moroccan Belgha" Slippers Spark Heated Debate Over Cultural Appropriation

In the dynamic realm of high fashion, Balenciaga, a luxury brand, finds itself amidst a contentious discussion ignited by its latest slipper design, which bears a striking resemblance to the iconic Moroccan "belgha." This controversy has rekindled ongoing debates surrounding cultural appropriation......