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Keywords: Advertising industry
British advertising group M&C Saatchi has cautioned that ongoing tensions in the Middle East could weigh heavily on its operations, particularly in the sports, entertainment, and consumer-focused sectors. The warning reflects broader concerns among global firms about how geopolitical instability......
In Casablanca, the fifth day of Les Impériales Week 2026 is shaping up to be a pivotal moment, at the crossroads of strategic reflection and the celebration of excellence. Between intensive working sessions in the morning and a grand gala evening to close the day, this April 3 fully embodies the......
A major event in the marketing and communication ecosystem in Morocco, Les Impériales is being held this week in Casablanca, bringing together decision-makers, agencies, advertisers, and creatives around the challenges reshaping the industry. It is in this context that Amine Bennis, President......
In a context where the advertising industry is seeking to redefine its contours, the intervention of Jalal Hajjou, Founder & CEO of Optimum Marketing Group, stands as both a warning signal and an invitation to action. This statement was delivered as part of Les Impériales, a benchmark event......
Morocco’s marketing and communication sector continues to evolve rapidly as digital technologies and social media reshape how brands connect with audiences. In this changing landscape, the event Les Impériales has established itself as one of the country’s leading professional platforms,......
The 2025 edition of Les Impériales Week, held in Casablanca, once again celebrated the excellence of Morocco's marketing and communication industry. Under the theme "The Paradigm Shift – Business. People. Tech," this annual event brought together professionals to honor the......
From February 14-16, Casablanca will host Les Impériales 2024, a major event for the advertising industry in Morocco. Under the theme "THE MOROCCAN ID - INSPIRE. CREATE. EMPOWER", this seventh edition aims to celebrate Moroccan identity in all its facets, from historical roots to contemporary......
The 7th edition of the acclaimed Les Impériales 2024 continues to garner praise and accolades, this time from Noureddine Ayouch, founder and president of the Shams Publicité agency. Ayouch, an iconic figure in Morocco's advertising world, expressed his admiration for this prestigious......
The seventh annual Les Impériales event, the advertising and communications industry's largest competition, kicked off this week with an unprecedented surge in participation from across the sector. Anouar Sabri, the event president, highlighted the remarkable enthusiasm surrounding this year's......