Keywords: BEAUTY


Laila Benjelloun Touimi drives inclusive leadership and sustainability strategy

Laila Benjelloun Touimi, chief executive of L’Oréal Maroc, promotes a leadership approach based on merit, adaptability and team impact rather than gender. In an interview with Les Échos, she said professional success depends on performance and the ability to lead effectively, reflecting......

Grey blush makeup trend gains traction across TikTok and Instagram

A new makeup trend centered on grey blush is spreading rapidly across social media platforms, challenging long-standing beauty standards dominated by pink and coral tones. First noticed on TikTok and Instagram in early 2026, the unusual shade is gaining attention for its ability to soften bold pigments......

Martian meteorite hides ancient water reservoir

A new study uncovers previously hidden hydrated minerals inside one of Earth's most famous Martian meteorites, providing direct evidence that liquid water once permeated the Red Planet billions of years ago. Led by Estrid Buhl Naver from the Technical University of Denmark, researchers employed......

Huda Beauty faces boycott over antisemitic conspiracy claims

A fierce social media backlash has erupted against Huda Beauty following explosive statements by its founder, Huda Kattan, who accused Israel of orchestrating major global catastrophes. In a now-deleted TikTok video viewed by her 1.7 million followers, the Iraqi-American entrepreneur claimed Israel engineered......

Morocco e commerce growth accelerates as fashion and electronics lead online demand

Morocco's e-commerce industry is on a remarkable growth trajectory, with revenues projected to reach $1.7 billion in 2025, according to a Concli.com analysis based on Statista’s Digital Market Outlook. This growth reflects the ongoing digital transformation of Moroccan households and the increasing......

The minimalist allure of "sad beige blush" dominates winter 2025 beauty trends

A subtle yet captivating beauty trend is taking center stage this winter: the "sad beige blush." Far from the bold, vibrant hues of previous seasons, this neutral beige-toned blush introduces a universal sophistication that flatters all skin tones and styles. Originating in the United States......

Miss Universe 2025 victory sparks fairness and transparency debate

Mexican contestant Fatima Bosch’s triumph at the 74th Miss Universe pageant in Thailand has ignited widespread controversy, with allegations of unfair practices overshadowing her victory. The pageant, held on November 21 at the Impact Challenger Hall near Bangkok, has come under scrutiny due to......

Mexican contestant Fátima Bosch wins Miss Universe 2025 amid controversy

Fátima Bosch of Mexico has been crowned Miss Universe 2025 during the 74th edition of the beauty pageant held in Bangkok, Thailand. The 25-year-old emerged victorious after a dramatic month that propelled her into the global spotlight. A victory overshadowed by controversy Bosch became a public......

Narins Beauty: authenticity and diversity at the heart of beauty

Narins Beauty, a leading name in the digital beauty industry, has unveiled an ambitious rebranding campaign aimed at transforming its visual identity while staying true to its core values of authenticity and originality. With millions of followers on Instagram and a strong presence in the United Arab......