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Keywords: LUXURY


Swiss hotel expert takes charge at Fairmont La Marina Rabat-Salé

A new chapter unfolds for Fairmont La Marina Rabat-Salé with the arrival of Swiss hospitality veteran Yves Mudry as general manager. Inaugurated in 2022 on the banks of the Bouregreg River, this luxury establishment welcomes the seasoned professional who brings over two decades of international......

Surge in luxury property purchases in Spain ahead of golden visa cancellation

The landscape of Spain's real estate market has undergone a significant transformation as non-EU foreigners rushed to acquire high-value properties in the wake of the government's decision to abolish the golden visa scheme. Recent data reveals a remarkable increase in home purchases, particularly......

Exposing the Illusion of Luxury: China's Challenge to Western Brands Amid Tariff Conflicts

Chinese manufacturers and social media influencers are revealing the truth behind Western luxury brands, as escalating tariffs under the Trump administration highlight weaknesses in economic strategy. The narrative of the famous folktale “The Emperor’s New Clothes” finds a modern parallel......

Unmasking the Truth Behind Luxury Goods: The Role of Chinese Manufacturers

A growing trend on social media is prompting consumers to reconsider the origins and value of luxury items. Chinese manufacturers are revealing the stark reality behind high-end brands, exposing how many prestigious products are actually produced in China at low costs and sold at exorbitant prices in......

Geely Emgrand: A new standard of automotive refinement arrives in Morocco

The Moroccan automotive market welcomes an exceptional sedan: the Geely Emgrand, a model that subtly combines stately design, interior comfort, and advanced safety features. Unveiled by the Chinese manufacturer Geely, this newcomer stands out with its meticulously crafted offering aimed at customers......

Morocco targets China’s booming tourism market with strategic roadshow

Morocco’s National Tourism Office (ONMT) has embarked on an ambitious campaign to deepen ties with China’s expanding tourism sector. From February 17 to 22, ONMT is hosting a series of promotional events in Beijing and Shanghai, aiming to position Morocco as a prime destination for Chinese......

QN Maroc launches in Casablanca, empowering local entrepreneurs

QN Maroc, a direct-selling company known for its luxury products and innovative business model, has officially begun operations in Casablanca, signaling new opportunities for Moroccan entrepreneurs. The company offers high-end Swiss watches, advanced homecare solutions, and premium personal care products,......

From local shop to luxury brand: Hadri Parfums unveils new collection and expansion

In a dazzling showcase at Casablanca's prestigious Idou Anfa Hotel, Moroccan perfume house Hadri Parfums unveiled four new signature fragrances while announcing ambitious expansion plans both domestically and internationally. The February 9th event highlighted the remarkable journey of founder Abdelrazak......

Israeli minister's luxury Marrakech trip sparks controversy amid Gaza tensions

Israeli media have sharply criticized Transportation Minister Miri Regev's upcoming costly visit to Morocco, where she plans to attend a road safety conference in Marrakech. The controversy centers around the minister's accommodation expenses at the Four Seasons hotel, with suite prices ranging......