Keywords: Tim Cook


Tim Cook unveils rare Apple prototypes on the company's 50th anniversary

Apple Chief Executive Tim Cook opened the doors to the company's closely guarded historical archives on the occasion of its 50th anniversary, revealing a collection of prototypes and documents he said he had not seen before. The video interview, conducted by Wall Street Journal reporter Ben Cohen......

Apple beats expectations but faces soaring tariff costs

Apple exceeded market expectations in the first quarter, buoyed by a rebound in iPhone sales. However, the company warned that newly imposed tariffs by Donald Trump could significantly increase costs in the coming months. CEO Tim Cook indicated during the earnings call that tariffs could cost Apple up......