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Keywords: Advertising
Advertising trends as a reflection of Morocco’s economic health At the 2025 edition of LiFtour, Anouar Sabri emphasized the pivotal role of the event as a premier platform for dialogue and exchange. Each year, LiFtour provides an essential space for analyzing advertising investment figures, particularly......
Ramadan is traditionally a time when media sees a significant surge in audience due to changes in consumer habits and lifestyles. It also serves as a key period for advertisers to increase their ad investments. However, the first ten days of Ramadan 2025 (from March 2 to 11) have shown only a moderate......
The 2025 edition of Les Impériales Week, held in Casablanca, once again celebrated the excellence of Morocco's marketing and communication industry. Under the theme "The Paradigm Shift – Business. People. Tech," this annual event brought together professionals to honor the......
The 2025 edition of Les Impériales Week, a flagship event for marketing and communication professionals, concluded in Casablanca with a resounding success for Optimum Marketing Group. The agency claimed three prestigious awards, cementing its position as a dominant force in the industry for the......
Al Barid Bank distinguished itself at the 2025 edition of Les Impériales Week, a premier event in Morocco’s marketing, communication, and advertising sectors. During the gala ceremony held in Casablanca, the bank earned three prestigious accolades for its innovative Ezy campaign, capping......
The 8th edition of Les Impériales Week concluded on Friday, January 31, in Casablanca, marking the end of a dynamic week filled with discussions, insights, and celebrations centered on the latest trends in marketing, communication, digital innovation, media, and events. Held under the theme "The......
The 8th edition of Les Impériales Week concluded on a high note Friday evening in Casablanca, honoring the most innovative and impactful campaigns in communication, marketing, media, and digital through the prestigious "Les Étoiles" awards. A ceremony spotlighting innovation......
Les Impériales Week 2025 commenced with a spectacular opening night, the Showreel Morocco, hosted at MEGARAMA Casablanca. This flagship event in the communication, advertising, and media sectors marked the beginning of a week dedicated to innovation and excellence. The evening showcased campaigns......
The prestigious Showreel Morocco event marked the prelude to the highly anticipated Les Impériales Week 2025, taking place on Monday, January 27, at Megarama Casablanca. This exclusive evening spotlighted the shortlisted advertising campaigns vying for the coveted Les Étoiles 2025 awards.......