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Keywords: Advertising
The Moroccan Federation of Newspaper Publishers (FMEJ) has called on the new government led by Fatima-Zahra Mansouri to launch urgent consultations with professional media organizations, warning that the country’s press sector needs a comprehensive reform strategy to address its deepening structural......
Netflix plans to eliminate approximately 1,000 positions, representing around 6% of its workforce, in its largest round of job cuts since 2022. The decision, reported by Reuters on Wednesday, October 14, follows growing competitive pressure across the streaming and digital entertainment markets. According......
A federal judge in the United States has ordered the Trump administration to immediately halt a $20 million advertising campaign that had been broadcast nationally for approximately two weeks and financed with public funds. The ruling requires the Department of Homeland Security (DHS) to cancel the remaining......
A coalition of 101 French media organisations and publishers is seeking €1.4 billion in damages from Meta, accusing the technology group of unfair practices in the digital advertising market. The legal action, reported by French newspaper Le Figaro, centres on allegations that the company gained......
Norwegian football star Erling Haaland has launched legal proceedings against Norwegian Air Shuttle, alleging that the airline used elements of his likeness without authorization in a promotional campaign during the football World Cup. The dispute centers on a social media image that referenced Haaland's......
Morocco is gaining a new position in the global communications industry after Hassan Rouissi, president of the Union des Agences Conseil en Communication (UACC), was appointed to the board of VoxComm, the international organisation representing professional associations of communications agencies. The......
Moroccan political parties spent nearly $291,000 on advertising across Meta platforms during the 90 days preceding the country's 2026 legislative elections, highlighting the growing role of social media in electoral campaigning. Data from Meta's Ad Library shows that nine political parties and......
Morocco’s 2026 legislative election has brought renewed attention to the growing role of foreign digital platforms in political campaigning, particularly Facebook and Instagram, both operated by Meta. Data from Meta’s Ad Library show substantial differences in the amounts spent by major......
Moroccan businesses and professionals using Meta’s advertising platforms are set to face a new tax treatment from October 1, 2026, as the company introduces a 20% value-added tax (VAT) on eligible advertising purchases, depending on the tax information recorded in each advertising account. The......