Advertising

Keywords: Advertising


Irish homeowners urged to adopt energy-efficient upgrades as costs rise

With energy prices climbing and colder months approaching, the Sustainable Energy Authority of Ireland (SEAI) has unveiled a nationwide campaign encouraging homeowners to invest in energy-efficient home improvements. The initiative, crafted in collaboration with Posterplan and WPP Media, delivers its......

French council of State upholds €8 million fine against Apple over advertising trackers

The French Council of State has upheld the €8 million fine imposed on Apple by the CNIL (France’s data protection authority) in late 2022 for using advertising trackers on French users without their explicit consent. In its ruling on Wednesday,......

SearchKings transforms local TV advertising for small businesses

SearchKings has unveiled SearchKings TV (SKTV), a groundbreaking TV advertising platform designed to empower small and mid-sized service businesses across the United States. Built on Comcast’s Universal Ads API, SKTV offers advertisers access to highly localized TV inventory and integrates campaign......

Boosted by AI, Publicis widens its lead over competitors in the advertising market

ANALYSIS — The French advertising giant Publicis has once again raised its organic growth forecast for 2025, marking the second upward revision this year. The group continues to outperform its rivals, driven by strong client demand, favorable market conditions, and its......

Google faces $3.9 billion in global fines over privacy and antitrust breaches

Google is grappling with unprecedented sanctions totaling $3.9 billion, as regulators across multiple jurisdictions penalize the tech giant for privacy violations and anticompetitive practices in digital advertising. These fines, levied across three continents within a single week, highlight an intensifying......

EU fines Google nearly 3 billion euros over online advertising practices

The European Commission on Friday announced a €2.95 billion fine against Google, ruling that the tech giant abused its dominant position in the online advertising sector, known as Adtech. The decision, long anticipated, comes after an investigation that began in 2021. Google immediately announced......

UK bans Zara ads over 'unhealthily thin' models

The UK Advertising Standards Authority (ASA) has banned two advertisements by Spanish fashion giant Zara, citing the depiction of models who appeared "unhealthily thin." The regulator criticized the images as "irresponsible" and in breach of social responsibility guidelines. Details......

Google faces US legal blow over online advertising monopoly

A U.S. federal judge has ruled that Google unlawfully monopolized the online advertising market, stating the tech giant deliberately engaged in anti-competitive practices that significantly harmed its clients. While the judge acknowledged that acquisitions like DoubleClick were not inherently illegal,......

Ramadan 2025: advertising investments show modest growth in first 10 days

The holy month of Ramadan is traditionally a period of high media engagement, driven by shifts in daily routines and consumption patterns, particularly in the food sector. This season typically brings notable increases in advertising investments across goods, services, and media platforms. However, the......