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Keywords: Advertising market
Snap Inc, the parent company of Snapchat, has announced plans to reduce its global workforce by approximately 16%, according to reports released on Wednesday. The decision comes as the company faces increasing pressure from investors and a more competitive digital advertising market. The move follows......
The Moroccan advertising market has recorded stable but modest growth during the first ten days of Ramadan 2026, according to new data released by the Moroccan Observatory Les Impériales (OMLI). The figures, based on data collected by Imperium, indicate that advertising investments reached 425......
The Moroccan advertising market is evolving in a context of rapid transformation in media consumption and the continued rise of digital platforms. While investments are increasing, the overall dynamic remains marked by significant year-to-year fluctuations and ongoing questions about the real value creation......