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Keywords: Digital advertising
OpenAI is facing renewed privacy questions over a tracking mechanism associated with ChatGPT that, according to an independent cybersecurity researcher, could allow browsing activity on other websites to be linked to a ChatGPT-related identifier. The researcher, known as Buchodi, said he spent several......
Apple is facing a new legal challenge in the United Kingdom, where a collective lawsuit is seeking up to £2 billion in damages over the company’s treatment of app developers and the rules governing its digital ecosystem. The claim has been brought before the Competition Appeal Tribunal in......
A major European retail association has called on the European Union to exempt AI-generated advertising content from new transparency requirements under the EU AI Act, arguing that current rules may place unnecessary burdens on legitimate marketing practices. The request was made by Eurocommerce, a......
Meta Platforms is expected to generate about $240 billion in advertising revenue during 2026, according to a new report from WARC Media, reinforcing the company’s dominance in digital advertising even as investors grow concerned about mounting artificial intelligence costs. The report estimated......
Chile’s six largest television networks have filed a formal complaint against Google, accusing the tech giant of abusing its dominant position in search engines and digital advertising markets. The complaint was submitted to Chile’s Tribunal for the Defense of Free Competition (TDLC) and......
Three major global advertising groups have reached a settlement with the U.S. Federal Trade Commission (FTC) following an investigation into alleged antitrust violations related to online advertising practices. The agencies involved include Dentsu, Publicis Groupe, and WPP. According to regulators,......
Google is grappling with unprecedented sanctions totaling $3.9 billion, as regulators across multiple jurisdictions penalize the tech giant for privacy violations and anticompetitive practices in digital advertising. These fines, levied across three continents within a single week, highlight an intensifying......
The holy month of Ramadan is traditionally a period of high media engagement, driven by shifts in daily routines and consumption patterns, particularly in the food sector. This season typically brings notable increases in advertising investments across goods, services, and media platforms. However, the......
The 2025 edition of Les Impériales Week, a flagship event for marketing and communication professionals, concluded in Casablanca with a resounding success for Optimum Marketing Group. The agency claimed three prestigious awards, cementing its position as a dominant force in the industry for the......